The goal is to publish research that is not simply new but also provides alternative perspectives and alters researchers' thinking and doing.
Our research is focused on service business and philosophy within it the four focus areas:
- customers and relations (e.g., customer experience and value formation)
- marketing logics and strategizing
- business, markets and societal dynamics, and
- marketing effectiveness and profitability, shown in the figure below.
Our roots and our theoretical lense is in service, which is in the centre of our focus.
Below you can familiarize yourself with some of our research projects, and short video presentations.