Our research - One step ahead

The research tradition and approach at CERS follow the Nordic School's mantra: Dare to be different.

The goal is to publish research that is not simply new but also provides alternative perspectives and alters researchers' thinking and doing. 

Our research is focused on service business and philosophy within it the four focus areas, also shown in the figure below:

CERS Strategic Research Themes

1. Innovation & Strategic Marketing

2. Customer-centricity & Market Insights

3. Consumers & Well-being

4. B2B Marketing & Sales

Our roots and theoretical lens are grounded in service, which remains at the center of our focus.

Feel free to contact us at cers[at]hanken.fi, in case you are interested in any of our publications. A complete list of CERS publications can be found in HARIS  (Hanken Research Information System). Hanken's own publications can be downloaded from the Library or DHanken.

Faculty, postdoctoral and doctoral reseachers 

 

Последнее

Мероприятия

2025, 'Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation', Journal of Brand Management,
2025, 'The new industry playbook: digital service innovation in multi-platform ecosystems', Journal of Enterprise Information Management, https://doi.org/10.1108/JEIM-05-2024-0240
2024, 'Consumer collectives in the circular economy: A systematic review and research agenda', Sustainable Production and Consumption, vol. 45, pp. 281-293. https://doi.org/10.1016/j.spc.2024.01.006
2024, 'Consumer collectives in the circular economy: A systematic review and research agenda', Sustainable Production and Consumption, pp. 281.
2024, 'Elevating service research in Africa', Journal of Services Marketing, vol. 38, no. 10, pp. 70–85. https://doi.org/10.1108/JSM-05-2024-0245
2024, 'From outsider to insider', Journal of Business Research, vol. 186, https://doi.org/10.1016/j.jbusres.2024.115042
2024, 'Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences', Journal of Wine Research, vol. 35, no. 2, pp. 101-118. https://doi.org/10.1080/09571264.2024.2310297
2024, 'Moving to subscriptions', Journal of Service Management, vol. 35, no. 6, pp. 185-215. https://doi.org/10.1108/JOSM-10-2023-0438
2024, 'Studies on Moral Judgment and Cognition Involving Cryptocurrencies and Tax Evasion', Imagination, Cognition and Personality, vol. 44, no. 1, pp. 66-85. https://doi.org/10.1177/02762366241268122
2024, 'Studies on Moral Judgment and Cognition Involving Cryptocurrencies and Tax Evasion', Imagination, Cognition and Personality, vol. 44, no. 1, pp. 66-86. https://doi.org/10.1177/02762366241268122
2024, 'Subscription offers in business-to-business markets', Industrial Marketing Management, vol. 117, pp. 440-456. https://doi.org/10.1016/j.indmarman.2024.01.014
2024, 'Yhteyden kautta kohti mentalisaatiota – Vanhempien tulkintoja erityistä tukea tarvitsevan lapsen käyttäytymisestä', Oppimisen ja oppimisvaikeuksien erityislehti, vol. 34, no. 2, pp. 35-52.