Our research - One step ahead

The research tradition at CERS encourages and supports a questioning and problematizing approach, which is not limited to existing conceptualisations and norms.

The goal is to publish research that is not simply new but also provides alternative perspectives and alters researchers' thinking and doing.

Our research is focused on service business and philosophy within it the four focus areas, also shown in the figure below:

cers diagram

1. customers and relations

  • (e.g., customer experience and value formation)

2. marketing logics and strategizing

3. business, markets and societal dynamics

4. marketing effectiveness and profitability

Our roots and our theoretical lens is in service, which is in the centre of our focus.

Below you can familiarize yourself with some of our research projects, and short video presentations.

Feel free to contact us at cers[at]hanken.fi, in case you are interested in any of our publications. A complete list of CERS publications can be found in HARIS (Hanken Research Information System). Hanken's own publications can be downloaded from the Library or DHanken.

Doctoral dissertations from the Department of Marketing








2013 and earlier

Anu Helkkula, Alexander John Buoye, Hyeyoon Choi, Min Kyung Lee, Stephanie Q. Liu, Timothy Lee Keiningham 2020, 'Parents' burdens of service for children with ASD – implications for service providers', Journal of Service Management, https://doi.org/https://doi-org.proxy.shh.fi/10.1108/JOSM-01-2020-0011
Helena Liewendahl, Kristina Heinonen 2019, 'Frontline employees’ motivation to align with value propositions', Journal of Business & Industrial Marketing, vol. 35, no. 3, pp. 420-436. https://doi.org/10.1108/JBIM-02-2019-0084
Robert Wendelin, Seppo Lemminen , Mervi Rajahonka, Mika Westerlund 2019, 'Industrial internet of things business models in the machine-to-machine context', Industrial Marketing Management, vol. 84, pp. 298-311. https://doi.org/10.1016/j.indmarman.2019.08.008