What is CERS?
CERS- Centre for Relationship Marketing and Service Management, is dedicated to creating cutting-edge academic knowledge in various fields. Through extensive collaboration with its international academic network and active engagement with the local business community, CERS strives to be at the forefront of service marketing.
Home to a distinguished team of 20 senior researchers and a group of 22 doctoral students, CERS consistently maintains its position as a prominent institution in the field of service marketing. The primary objective of the research conducted at CERS is to make valuable contributions to the thoughts and practices of businesses. To achieve this, the center fosters an environment that promotes innovative research capable of challenging and expanding the existing knowledge in the service discipline.
Johanna Gummerus, Director of CERS.
CERS network consists of our faculty, postdoctoral and doctoral researchers at the CERS Centre for Relationship Marketing and Service Management, and of our visitors and associated researchers.
CERS also cooperates actively with other researchers and research centres, in the field of services marketing.
Our collaborators include, for example
Elina Jaakkola, University of Turku
Ilkka Lähteenmäki, Aalto University
Hannu Saarijärvi, Tampere University
Ulla Särkikangas, University of Helsinki
Tor W. Andreassen, NHH, Norway
Lorena Blasco, ESCP Business School, Spain
Lisa Brüggen, Maastricht University, The Netherlands
Micael Dahlen, Stockholm School of Economics, Sweden
Bo Edvardsson, Karlstad University, Sweden
Jens Hogreve, Katholische Universität Eichstätt-Ingolstadt, Germany
Jonas Holmqvist, Kedge Business School, France
Carol Kelleher University College Cork, Ireland
Volker Kuppelwieser, NEOMA Business School, Germany
Per Kristensson, Karlstad University, Sweden
Bart Larivière, KU Leuven, Belgium
Cristina Mele, University of Naples “Federico II”, Italy
Line Lervik-Olsen, Norwegian Business School, Norway
Lia Patricio, University of Porto, Portugal
Per Skålen, Karlstad University, Sweden
Bård Tronvoll, Inland University of Applied Sciences, Norway
Allard van Riel, Hasselt University, Belgium
Francisco Villaroel Ordenes, Luiss University, Italy
Lars Witell, Linköping University, Sweden
in the Americas
Linda Alkire, Texas State University, USA
Lerzan Aksoy, Fordham University's Gabelli School of Business, USA
Mary Jo Bitner, Arizona State University, USA
Ray Fisk, Texas State University, USA
Andrew Gallan, Florida Atlantic University, USA
Sertan Kabadayi, Fordham University, USA
Timothy Keiningham, St. John’s University, USA
Werner Kunz, University of Massachusetts, USA
Leyland Pitt, Simon Fraser University, Canada
Javier Reynoso, EGADE Business School, Monterrey, Mexico
Manjit Yadav, Texas A&M University, USA
in Asia and Australasia
Tom Chen, Newcastle Business School, Australia
Jörg Finsterwalder, University of Canterbury, New Zealand
Jochen Wirtz, National University of Singapore
Rebekah Russell-Bennett, Queensland University of Technology, Australia
Sven Tuzovic, Queensland University of Technology, Australia
Ogechi Adeola, Lagos Business School, Nigeria
Christo Boshoff, Stellenbosch University, South Africa
and the research communities
CTF Service Research Center, Karlstad University, Sweden
Service Science Factory, Maastricht University, Netherlands
Center for Services Leadership (CSL), the W. P. Carey School of Business, Arizona State University, USA
Service research community Servsig
Would you like to be a part of CERS network?
Contact CERS Director Johanna Gummerus: johanna.gummerus(at)hanken.fi
Background of the centre
CERS is a leading service research centre disseminating frontline academic knowledge through interactions with the international academic network and the surrounding business community.
With Professor Christian Grönroos as its prominent figure, CERS has been influential in developing an internationally accepted school of marketing thought, referred to as the Nordic School of Service Marketing and Management.
Researchers at CERS have edited The Nordic School book about the Nordic School. In addition to Professor Grönroos, Lars-Johan Lindqvist, Veronica Liljander, Annika Ravald, Inger Roos, Kaj Storbacka and Tore Strandvik were among the first researchers at CERS who represented this view.
Created in 1994, the centre was primarily established as a vehicle for concentrating on and developing the research within the department, and its goal was to achieve and maintain an influential position internationally. Another objective was to create a collaborative forum between the academic community and industry representatives. The main outcome has been articles published in high-ranked international academic journals. The spin-off effects include novel insights into teaching, the development of postgraduate studies and management education, increased opportunities for external funding and corporate funding, and a positive image for Hanken.
In addition to externally funded research projects, the CERS Award for Excellence in Relationship Marketing and Management is a prime example of the work that CERS has done in order to create connections and disseminate knowledge to the industry in Finland. The award was initiated in 1999, and among the recipients have been such companies as Fazer Bakeries, UPM Kymmene, Ålandsbanken, Diacor, and Nordea Corporate Merchant Banking.
CERS was also influential in establishing the national graduate school in service and relationship management in 1994. The Finnish Center for Service and Relationship Management (FCSRM) was established as a multidisciplinary graduate school covering, for example, marketing, organization studies, management, information technology, and financial and accounting disciplines.
Known for its research in the areas of service and relationship management, CERS produces research on topics such as customer relationships, service, value, and customer experiences. The researchers at CERS have always sought original and thought-provoking ways to look at the world and challenge the current knowledge in the service discipline. In the 1990s, when relationship marketing started to emerge as a service-based and business network-based perspective, CERS was a leader in the field with its first doctoral thesis in 1994.