The Grönroos Service Research Award

The Grönroos Award acknowledges pioneering and innovative advancements in service research in the spirit of the Nordic School of Marketing thought.

Christian Grönroos

The Grönroos Service Research Award was established in 2010 by the Centre for Relationship Marketing and Service Management (CERS). The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The Grönroos Service Research Award is named after the marketing professor Christian Grönroos to honor his pioneering contributions to and advancements in service research.

The two main criteria for the award are that the recipient needs to have demonstrated:

  • Pioneering and innovative research in the spirit of the Nordic school of thought
  • Non-traditional contributions made to service management theory

Other criteria for the award are participation in teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.

The Grönroos Service Research Award 2024

Per Kristensson, professor of psychology and director of CTF at Karlstad University, received the 2024 Grönroos Service Research Award during the CERS 30th anniversary. Per's research, focuses on the customer perspective and involves close connections to society, exemplifies being 'one step ahead,' embodying the principles of the Nordic School of Marketing thought.

Per Kristensson

The Grönroos Service Research Award 2023

During the 13th ServSIG conferenceconference in Bordeaux, CERS presented Professor Jochen Wirtz with the Grönroos Service Research Award an award recognizing exceptional service research in the Grönroosian spirit.

Jochen Writz

The Grönroos Service Research Award 2019

The Grönroos Service Research Award of the year 2019 was appointed to two pioneers of service and relationship management, Professors Suvi Nenonen and Kaj Storbacka from the University of Auckland, New Zealand.

Kaj Storbacka receiving the Grönroos Award 2019

The Grönroos Service Research Award 2017

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The Grönroos Service Research Award of the year 2017 was a well-deserved recognition of the outstanding contributions made by Professor Mary Jo Bitner and Professor Stephen Brown, from Arizona State University. 

 

 

 

Professor Mary Jo Bitner accepting the Grönroos Service Research Award by Professor Maria Holmlund-Rytkönen.

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2016 Professor Tore Strandvik, Hanken School of Economics

 

 

 

 

 

 

 

Pierre Eiglier

2015 Professor Pierre Eiglier, Aix-Marseille Graduate School of Management

 

 

 

 

 

 

 

Bo Edvardsson

2014 Professor Bo Edvardsson, Karlstad University

 

 

 

 

 

 

 

Javier Reynoso

2013 Professor Javier Reynoso, EGADE Business School

 

 

 

 

 

 

 

Ray Fisk

2012 Professor Ray Fisk, Texas State University
 

 

 

 

 

 

 

 

Evert

2011 Professor Evert Gummesson, Stockholm University School of Business