Studying Marketing within the Business and Management specialisation in the Hanken Master's Programme will give you a competitive edge in a rapidly advancing world.

Why Marketing?

Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.

In a nutshell

  • 120 credits, 2 years of full-time study
  • Language: English
  • Next application round opens: 1 November 2019
  • Degree: MSc in Economics and Business Administration
  • Location: Helsinki, Finland

During your studies you will:

  • understand and gather information on customer behaviour in diverse market contexts
  • develop and manage strategies, business models, and product and service development
  • gain customer and market understanding for improved marketing communication


Year 1 Fall

  • Strategy and Sustainability
  • Supply Chain Risk and Resilience
  • Transformative Service Strategies: Project Course
  • Service and Customer Strategy
  • Multivariate Data Analysis
  • Social Responsibility Across Business Studies and Introduction to Market Analytics (which together form a Global Competence Module)

Year 1 Spring

  • Strategic Brand Development: Project Course
  • Research Skills
  • Qualitative Research Methods in Business Studies
  • Language course
  • 2 elective marketing courses

Year 2 Fall

  • Research Seminar in Marketing and International Strategy and Sustainability
  • Master's thesis
  • Elective courses

Year 2 Spring

  • Opportunity for exchange studies abroad
  • Master's thesis
  • Elective courses

Graduation in June

Upon Graduation You Will Have

  • a solid foundation of management expertise, with market- and customer-oriented strategic thinking
  • be equipped with a variety of perspectives on corporate sustainability questions
  • the tools to apply independent and critical thinking to decision-making

Apply now!

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