Business, Markets and Societal Dynamics


Responsible faculty member:ackreditering_stor.jpg
Assoc. Prof. Johanna Gummerus


Researchers focusing on the area:

Prof. Jaakko Aspara
Prof. Emeritus Christian Grönroos
Assoc. Prof. Johanna Gummerus
Prof. Kristina Heinonen
Asst. Prof. Christian Kowalkowski
Prof. Veronica Liljander
Assoc. Prof. Pia Polsa


Specific topics

  • Business model innovations and design
  • Service innovations
  • Data/information-intensive business and digitalization
  • Customer communities and ecosystems, social media communities
  • Transformative service research
  • Value constellations and networks
  • Dynamics


Focus industries studied in the area

  • Energy industry
  • Transportation sector
  • Healthcare industry
  • Non-profit sectors

Recent publications

In the research database you will find all research activity.
To the research database


2018 Tore Strandvik, Maria Holmlund, Ilkka Lähteenmäki '“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?' Business Horizons, vol 61, no. 3, pp. 477-486.


2016 Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki 'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change' Journal of Service Theory and Practice, vol 27, no. 1, pp. 219-236.


2014 Hannu Saarijärvi, Christian Grönroos, Hannu Kuusela 'Reverse use of customer data' Journal of Services Marketing, vol 28, no. 7, pp. 529-537.