CERS - Centre for Relationship Marketing and Service Management

CERS is the leading centre of service research in Finland. In 2024, CERS celebrates 30 years of service excellence.

A silhouette of a person standing in front of northern lights

CERS' Legacy

Research at the Forefront

Get to Know the Faces of CERS

Publications

Projects

See On-going Projects Below (Picture Blocks)

See All Projects Here

Boosting Space Business – Aurora Region Space Economy Ecosystem (AuroraSpace) (…

Co-worker Alignment with Value Propositions

Ny ledningsgrupp för dataskydd på Hanken

The Data Paradox

Finnish Innovation Index

NatuReach

Ostrobothnia Tourism Roadmap 2030

Contact Us

You reach us through:

General inquiries: cers@hanken.fi

P.O. Box 478
(Arkadiankatu 28)
FI-00101 Helsinki
Finland

CERS Director: johanna.gummerus@hanken.fi

Follow us!

CERS on Twitter: @CERS_Hanken
CERS on LinkedIn: CERS Hanken

Read Our Blog Here!

CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics, is one of the leading institutions for research within services and a founding member of the Nordic School of thought within Marketing.

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Visualisering av stora datamängder, ett flöde av data

Research

25.03.2024

Companies must use data more responsibly and transparently

Digital data can help companies improve customer experience and achieve greater growth, but the downside includes data breaches, misuse and employee technostress. How can companies responsibly and transparently collect, use and create value from all available digital data? A new research project at Hanken School of Economics wants to find out.

Man and woman shaking hands in a meeting room

Press release

21.03.2024

Mastering improvisation is key for international expansion

Firms with strong improvisational abilities are more likely to learn and succeed when entering new markets, a new study from Hanken School of Economics shows.

Research

11.03.2024

Emeritus Research Sneak Peek

Research Sneak Peek is a concept we at CERS developed at the end of last year, 2023, where we ask our researchers to empty the draws and show what they are currently are working on.

Research

08.02.2024

Summarization of the "How to publish"-seminar with Prf. Mika Gabrielsson

Our professor, Mika Gabrielsson, shared valuable insights into the publishing process at Hanken, emphasizing high-impact journals and using a case published at the Journal of the Academy of Marketing Science as an example.