Johanna Gummerus is Christian Grönroos Professor at the Marketing Department at Hanken School of Economics, and the director of CERS- Centre for Relationship Marketing and Service Management. Her work centers on service marketing and management, with particular focus on Transformative Service Research, service innovation, value creation, and the evolving role of digital technologies in shaping consumer behavior.
Passionate about understanding consumers in a rapidly changing marketplace, Johanna's research often involves vulnerable consumer groups, consumer well-being, and firms’ social responsibilities, being multi-disciplinary in nature. She is deeply committed to advancing knowledge that improves human well-being and helps organizations design more equitable and meaningful human experiences.
Over the course of her career, she has authored over thirty articles in international peer-reviewed journals, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Marketing Theory, Journal of Business Research and Journal of Business Ethics.
In addition to her role at Hanken, Professor Gummerus has served as an Ander Visiting Professor at Karlstad University’s CTF, one of Europe’s leading service research centers. She has earlier served as Associate Editor for the Journal of Services Marketing.
She has acted as principal investigator at Hanken for the EU funded Interreg Aurora Project NatuReach- Nature Reachable for All, which ended 2025. Currently, she is heading the project "Enhancing Firm Competitiveness and Growth with Market-Centric Capabilities, funded by Foundation for Economic Education.
Johanna is currently teaching Principles of Advertising, Design av Vetenskapliga Undersökningsprojekt (bachelor thesis writing support course in Swedish), as well as Managing the Research Process (support for PhD researchers). In addition, she supervises theses on all levels.
