Personer Johanna Gummerus

Johanna Gummerus

Title

Liikesivistysrahasto biträdande professor i marknadsföring

Mobile phone

+358 40 352 1508

Hanken room

F 2.24

Department

Marknadsföring (Helsingfors)

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 2011

23082 Psychology of Advertising, Hki( - )
23001 Bachelor's Thesis, Hki( - )
23123 Consumer Psychology, Hki( - )
Valda publikationer
Johanna Gummerus, Catharina Koskull von, Per Skålén, Peter Magnusson2015,'Exploring value propositions and service innovation',Journal of the Academy of Marketing Science,vol. 43,no. 2,pp. 137-158.https://doi.org/10.1007/s11747-013-0365-2
Christian Grönroos, Johanna Gummerus2014,'The service revolution and its marketing implications: Service logic versus service-dominant logic',Managing Service Quality,vol. 24,no. 3,pp. 206 - 229.https://doi.org/10.1108/MSQ-03-2014-0042
Johanna Gummerus, Veronica Liljander, Minna Hannele Pura, Emil Weman2012,'Customer Engagement in a Facebook Brand Community',Management Research Review2010,vol. 35,no. 9,pp. 857 - 877.https://doi.org/10.1108/01409171211256578