Marketing
Studying Marketing within the Business and Management specialisation in the Hanken Master's Programme will give you a competitive edge in a rapidly advancing world.
Why Marketing?
Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.
In a nutshell
- 120 credits, 2 years of full-time study
- Language: English
- Next application round opens: 1 November 2019
- Degree: MSc in Economics and Business Administration
- Location: Helsinki, Finland
Study structure
During your studies you will:
- understand and gather information on customer behaviour in diverse market contexts
- develop and manage strategies, business models, and product and service development
- gain customer and market understanding for improved marketing communication
Year 1 Fall
- Strategy and Sustainability
- Supply Chain Risk and Resilience
- Transformative Service Strategies: Project Course
- Service and Customer Strategy
- Multivariate Data Analysis
- Social Responsibility Across Business Studies and Introduction to Market Analytics (which together form a Global Competence Module)
Year 1 Spring
- Strategic Brand Development: Project Course
- Research Skills
- Qualitative Research Methods in Business Studies
- Language course
- 2 elective marketing courses
Year 2 Fall
- Research Seminar in Marketing and International Strategy and Sustainability
- Master's thesis
- Elective courses
Year 2 Spring
- Opportunity for exchange studies abroad
- Master's thesis
- Elective courses
Graduation in June
Upon Graduation You Will Have
In addition to the goals of the specialisation Business and Management, students in marketing will gain skills in
- Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts
- Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding
Apply now!
Register in our application portal to apply, receive our newsletter and stay up to date with the application process.
