Marketing

Studying marketing within the business and management specialisation in the Hanken Master's Programme will give you a competitive edge in a rapidly advancing world.

Why Marketing?

Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding

In a nutshell

120 credits, 2 years of full-time study
Language: English
Next application round opens: 1 November 2019
Degree: MSc in Economics and Business Administration
Location: Helsinki, Finland

Study structure

Year 1 Fall

Strategy and Sustainability
Supply Chain Risk and Resilience
Transformative Service Strategies: Project Course
Service and Customer Strategy
Multivariate Data Analysis
Social Responsibility Across Business Studies and Introduction to Market Analytics (which together form a Global Competence Module)

Year 1 Spring

Strategic Brand Development: Project Course
Research Skills
Qualitative Research Methods in Business Studies
Language course
2 elective marketing courses

Year 2 Fall

Research Seminar in Marketing and International Strategy and Sustainability
Master's thesis
Elective courses

Year 2 Spring

Opportunity for exchange studies abroad
Master's thesis
Elective courses

Graduation in June

Upon Graduation You Will Have

a solid foundation of management expertise, with market- and customer-oriented strategic thinking
be equipped with a variety of perspectives on corporate sustainability questions
the tools to apply independent and critical thinking to decision-making