Marketing
Studying Marketing within the Business and Management specialisation in the Hanken Master's Programme will give you a competitive edge in a rapidly advancing world.
Why Marketing?
Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.
In a nutshell
- 120 credits, 2 years of full-time study
- Language: English
- Degree: MSc in Economics and Business Administration
- Location: Helsinki, Finland
Study structure
During your studies you will:
- understand and gather information on customer behaviour in diverse market contexts
- develop and manage strategies, business models, and product and service development
- gain customer and market understanding for improved marketing communication
Year 1 Fall
- Strategy and Sustainability
- Supply Chain Risk and Resilience
- Transformative Service Strategies: Project Course
- Service and Customer Strategy
- Multivariate Data Analysis
- Social Responsibility Across Business Studies and Introduction to Market Analytics (which together form a Global Competence Module)
Year 1 Spring
- Strategic Brand Development: Project Course
- Research Skills
- Qualitative Research Methods in Business Studies
- Language course
- 2 elective marketing courses
Year 2 Fall
- Research Seminar in Marketing and International Strategy and Sustainability
- Master's thesis
- Elective courses
Year 2 Spring
- Opportunity for exchange studies abroad
- Master's thesis
- Elective courses
Graduation in June
Upon Graduation You Will Have
In addition to the goals of the specialisation Business and Management, students in marketing will gain skills in
- Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts
- Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding
Apply now!
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