Personer Kaj Storbacka

Kaj Storbacka

Title

Hanken Foundation Professor

Department

Marknadsföring (Helsingfors)

Senaste publikationer
Kaj Storbacka, M. Kleinaltenkamp, Suvi Nenonen, S. Raithel2020,'Solution business readiness: Measuring and managing across business logics',Journal of Business and Industrial Marketing,
Kaj Storbacka, Suvi Nenonen2016,'Are you market-driven or market-driving?', New Zealand Engineering News,no. April 2016,