Staff
Kaj Storbacka
Languages
Publications
Latest publications
2024,Industrial Marketing Management,vol. 117,pp. 42-65.
2024,Industrial Marketing Management,vol. 123,pp. 12-30.
2022,NIM Marketing Intelligence Review,vol. 14,no. 2,pp. 31-35.
2021,Journal of Global Scholars of Marketing Science : Bridging Asia and the World,vol. 31,no. 3,pp. 337-353.
2020,Industrial Marketing Management,vol. 87,pp. 276-290.
2020,Industrial Marketing Management,vol. 90,pp. 380-399.