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Staff Kaj Storbacka

Kaj Storbacka

Title
Professor
Department

Marketing (Helsinki)

Latest publications
Kaj Storbacka, M. Kleinaltenkamp, Suvi Nenonen, S. Raithel2020,'Solution business readiness: Measuring and managing across business logics',Journal of Business and Industrial Marketing,
Suvi Nenonen, Kaj Storbacka, CM Windahl2017,'Shaping service ecosystems: an empirical investigation of required capabilities',
Kaj Storbacka, Suvi Nenonen2016,'Are you market-driven or market-driving?', New Zealand Engineering News,no. April 2016,