23088-V

23088-V Trends in Tourism, 5 sp

Plats: 
Vasa
Typ: 
Fördjupade studier
Slag: 
Studieperiod
Undervisningsspråk: 
Engelska
Kursbeskrivning: 

Trends inform tourism firms and organizations what is happening in society at large and in specific sectors. For enhanced competitiveness tourism firms have to stay tune to existing trends and spot new opportunities in emerging ones. Methods and tools for trend analysis are discussed and practiced, and trends in tourism scrutinized. Tourism being an interdisciplinary phenomenon, trends for analysis, in this course, are sought from the areas of consumer behavior, communication and technology, and socio-cultural research. Based on this, options for sustainable tourism development are discussed.

Lärandemål: 

You have an understanding of the logic of trend analysis and can describe, explain and use trends for sustainable tourism development.

Efter avlagd kurs kan du: 
  • identify and describe trends in tourism
  • use different methods and tools for trend analysis
  • plan and practice trend analysis
  • give tourism policy recommendations
  • show communication skills in various forms and for various purposes
Förkunskaper: 

Bachelor's degree.

Studerandes totala arbetsmängd: 

134 hours divided into
• scheduled contact hours: 0 h
• non-scheduled work: 134 h

Undervisningsformer: 

On-line course. The course consists of 5 on-line sections. Each section comprises of a reading package and an appending assignment.

Litteratur och undervisningsmaterial: 

OECD Tourism Trends and Policies 2016, Highlights.
https://www.oecd.org/industry/tourism/Tourism2016-Highlights_Web_Final.pdf

UNWTO Sustainable Tourism Dvelopment 2013
http://www.e-unwto.org/doi/pdf/10.18111/9789284415496

A reading package including articles and other miscellaneous material, about 100 pages.

Examination och bedömning: 

Assignments 100 %

Fristående studier (Öppna universitetet, JOO och samarbeten): 

Quota for open university: 3
Quota for JOO-students: 5

Ytterligare information: 

Passed assignments are valid only for the current academic year and examination periods.