Services Marketing and Philosophy

This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.

Responsive faculty member:

Prof. Kristina Heinonen

2020, 'How Can Interactivity Be Facilitated in a Massive Open Online Course?', Nordic Journal of Business, vol. 69, no. 3, pp. 24-46.
2018, 'Mental models of customer ownership in the executive board', Journal of Co-operative Organization and Management, vol. 6, no. 1, pp. 1-10.
2018, 'Netnography as a tool for understanding customers', Journal of Services Marketing, vol. 32, no. 6, pp. 657-679.
2018, 'Reforming public services', Public Management Review, vol. 21, no. 5, pp. 775-788.