Services Marketing and Philosophy

This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.

Responsive faculty member:

Prof. Kristina Heinonen

Maria Holmlund-Rytkönen, Tore Strandvik, Antti Talonen 2018, 'Mental models of customer ownership in the executive board', Journal of Co-operative Organization and Management, vol. 6, no. 1, pp. 1-10.
Kristina Heinonen, Gustav Medberg 2018, 'Netnography as a tool for understanding customers', Journal of Services Marketing, vol. 32, no. 6, pp. 657-679.
Christian Grönroos 2018, 'Reforming public services', Public Management Review, vol. 21, no. 5, pp. 775-788. , ,