Co-worker Alignment with Value Propositions

The objective of this research project is to create an empirically grounded, coworker-oriented Co-worker Value Proposition Alignment Model (Co-Val). The model enhances co-worker readiness to perform in alignment with the organization’s corporate responsibility and sustainability-, and service encounter value propositions.  Co-worker value proposition alignment improves: 

• co-workers’ motivation, -wellbeing, and -job satisfaction 
• customer satisfaction 
• profitability 

The model supports co-workers in performing tasks that align with corporate responsibility-, sustainability-, and service encounter value propositions. Additionally, the model helps organizations involve co-workers in value proposition design.

This research project adopts an action research, iterative approach inspired by service design and employs the Service Pulse tool, which can be accessed att www.palvelupulssi.fi.