Faculty, postdoctoral and doctoral reseachers
The main focus of Anna’s research is in Sales Management. Anna is looking at how social media can be used at different stages of a sales process. Her interest also lies in cross functional cooperation between sales and marketing departments and alignment of their KPIs and rewards. More about Anna
Peter's research focus is in the field of service marketing, consumer behavior, tourism marketing and destination development. He has a special interest in service innovation and design, destination branding, tourist experiences and attraction marketing. Björk is associate editor for Scandinavian Journal of Hospitality and Tourism, and Finnish Journal of Tourism Research, and a board member of the Finnish University Network for Tourism Studies (FUNTS). More about Peter
Åke's research focuses on relationship communication: Integrated marketing communication (IMC), communication from a recipient perspective as well as silent communication. Åke is also interested in the relationship between visual advertisement and ethics from a gender perspective. More about Åke
Johanna’s research focuses on strategic marketing, including topics such as marketing performance and control, marketing metrics and analytics, strategic orientations and organizational climate, and market-based capabilities. She has a broad interest towards both qualitative and quantitative research methods. More about Johanna
I research how human beings make choices using decision theory. I'm especially interested in unconscious and ethical decision making. I study these subjects in a broad context but lately have been concentrating in the world of cryptocurrencies. More about Jori
Johanna's research interests are wide, and include consumer service experiences, service innovation and social media marketing. She is also interested in how value is created, destructed and assessed by different parties. She finished her Ph.D. thesis in 2011 on the topic "Customer value in e-service: Conceptual foundation and empirical evidence". More about Johanna
During the past half a dozen years, Pekkas research has aimed to provide an alternative to the models of value creation that we have inherited from neoclassical economics. Pekkas natural areas of interest thus involves research within a stream of research called Service Logic (i.e. Service-Dominant Logic, Service Science).
Maria's primary research focuses on service and customer-oriented management in business-to-business markets including the following topics: - Mental models in business and the relevance of marketing in companies. - Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending. - Service transition and services in an industrial setting.
Sonja's research interests include organizational identity, corporate branding and branding in business-to-business contexts. Particularly, her research focuses on the diversity of organizational identities through examining multiple stakeholders' perceptions over time. More about Sonja
Naomi´s research focuses on understanding how brand meaning is being formed in the Japanese cultural and social contexts and how Japanese culture influences on its formation from a customer perspective. Naomi completes his study by examining the mental activities of consumers´ minds that emerges from the interaction of social and biological processes. Beside mental activities, Naomi is also interested in cultural values of consumers. More about Naomi
The central focus of Fares's research is on the use of technology in supporting new service experiences. More specifically, Value Formation is looked at from the user's perspective while exploring how service managers can better leverage data and Machine Leaning within a human-centered framework. More about Fares
Christian's research is concerned with service infusion in manufacturing firms; that is, how traditional goods-centric firms can navigate the transition to a service-savvy business model. He is also interested in service innovation, dynamics of value propositions, and solutions marketing. More about Christian
Veronica is currently involved in studying storytelling and its impact on service marketing, as well as on consumers in general.
Gustav’s primary research interests include service marketing and management, retail banking, value creation/destruction, and qualitative research methods such as, for example, netnography and narrative inquiry. In his PhD thesis, Gustav explored how customers perceive value in retail banking services. More about Gustav
Irina's research interests concern the role of customers in service innovations. Particularly, she explores customer perspective on solution development. She also studies value co-creation in consumer communities relating to new service development. More about Irina
Virpi has a professional background in arts management and her current research focuses on marketing and market orientation of art organizations. She is also interested in service design in the field of arts and culture. More about Virpi
Dao's research focus is service design and Innovation - especially disruptive innovation in the digital industry. Dao studies how service design can be a strategic tool to improve digital innovations to make it product-market fit based on the customer orientation method. More about Dao
Pia's research includes cross-national service quality, power and relationships in marketing channels and retailing, business models in emerging markets, and crystallization in business methodology. Pia's empirical research settings are cross-national and comparative, emerging and poor markets, and non-profit organizations like health care. Pia has worked with both ethnographic and quantitative data from Finland, US, Poland, China, India, Nigeria, and Netherlands. More about Pia
Minna's research focuses on strategic segmentation of customers, engagement models, loyalty, value-in-experience, perceived value and its' consequences. She does global BtoC research in e.g. gaming, mobile and e-commerce, health, and retailing. She is interested in joint-projects regarding predictive analytics, developing new KPI's, and measuring customer lifetime value. More about Minna
Arafat is interested in transformative service research. He currently examines how transformative role can be conceptualized from provider’s perspective, and how the enactment of this role can lead to well-being outcomes for the recipients of services. More about Arafat
Annika's research follows an inductive approach, focusing mainly on basic research aiming at conceptual theory development. Ravald fancies strategic marketing issues, such as business logics and models; market, network, relationship and service dynamics; navigation in emerging business landscapes; and the dynamics of value creation in various types of constellations. Her publications can be found in for instance Journal of Service Research, Journal of Business Research, Industrial Marketing Management, Journal of Service Management and European Journal of Marketing. More about Annika
Anne's research focuses primarily on understanding branding and image management from a customer perspective. She also does research on arts management and service innovation.
Maria’s research interests include sustainable production-consumption systems, voluntary simplicity and sustainability discourses. Her current research focuses on sustainable housing. More about Maria
Hannu is interested in how people make sense of health and wellbeing through the use of technology-based services, such as wearable devices and mobile applications. More generally, his research interests lie in the areas of Transformative Service Research and Consumer Culture Theory. More about Hannu
Bård’s research focuses mainly on (1) relationship between customers and firms mainly related to conflict situations (customer complaining behavior and service recovery); (2) service innovation (3) transformation of digital markets and (4) the concept of value creation and its foundational underpinnings. More about Bård
Henrik is interested in social media marketing and in dynamics of networks, relationships and coopetition within the field of B-to-B. The context for the research is often SMEs. More about Henrik
Lotta is interested in customer relationships and loyalty; strategies, abnormalities and insights. Her research currently focuses on understanding inert customer relationships. More about Lotta
Kristoffer's research interests include: social ecological economics; degrowth; ethics and the social logic of sustainable consumption; sustainability of consumerism, consumer culture, and economism; individualization and privatization of responsibility; commodification of life in marketing society. His PhD thesis is called 'Sustainable Consumption in a World of Disconnectedness'. More about Kristoffer