Innovation Index Coalition (IIC)

CUSTOMER'S PERCEPTION
The annual innovation indexes shows the ranking of customers' perception of the companies’ innovativeness.
Firms included in the innovation index represent:
- Household expenditure: Firms included in the innovation index represent 70% of the consumers jointly household spending
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Market share: The companies have a 70% market share in their respective industries
INNOVATION CONFERENCES are dedicated to sharing, collaborating, and celebrating customer-focused innovation and its impact on company success. Companies that are perceived innovative by their customers are more attractive, have higher loyalty, and are ultimately more successful than companies that lag in innovativeness.
During the 2nd Global Innovation Index Summit researchers from all the indexes shared their experiences and developed a research agenda. Every index uses the same methodology. Data from each index can because of this be compared.
Hanken School of Economics,Professor Kristina Heinonen and Assistant Professor Arafat Rahman among participants of the Global Innovation Index Summit.

"The index provides very interesting and necessary information about how the customers experience firms’ ability to innovate and consequently how attractive customers see them. It is a known fact that customers are companies' only natural source of income. Consequently, one should listen to their experiences."
IN EIGHT COUNTRIES
The Innovation Index was developed by Norwegian School of Economics, NHH in 2006. After the launch, six countries (including the Finnish Innovation Index) has implemented the index. Universities from Australia and Vietnam will soon join the research partnership.
- Norway, NHH
- Sweden, Karlstad Business School
- Belgium, University of Hasselt - Business School
- Spain, Universidad Carlos III de Madrid - Business School
- USA, Fordham University
- Denmark, Aarhus University – Business School
Joining soon
- Australia, University of Queensland
- Vietnam VinUni