The Grönroos Service Research Award was established in 2010 by the Centre for Relationship Marketing and Service Management. The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The Grönroos service research award is named after the marketing professor Christian Grönroos to honor his pioneering contributions to and advancements in service research.
The two main criteria for the award are that the recipient needs to have demonstrated:
- Pioneering and innovative research in the spirit of the Nordic school of thought
- Non-traditional contributions made to service management theory
Other criteria for the award are participation in teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.
The Grönroos Service Research Award 2017
2014 Professor Bo Edvardsson, Karlstad University
2013 Professor Javier Reynoso, EGADE Business School
2012 Professor Ray Fisk, Texas State University
2011 Professor Evert Gummesson, Stockholm University School of Business