Business, Markets and Societal Dynamics
This theme includes research on new business models and innovations, systems and networks as well as responses to market dynamics.
Responsible faculty member:
Assoc. Prof. Johanna Gummerus
Researchers focusing on the area:
Prof. Jaakko Aspara
Prof. Emeritus Christian Grönroos
Assoc. Prof. Johanna Gummerus
Prof. Kristina Heinonen
Asst. Prof. Christian Kowalkowski
Prof. Veronica Liljander
Assoc. Prof. Pia Polsa
Specific topics
- Business model innovations and design
- Service innovations
- Data/information-intensive business and digitalization
- Customer communities and ecosystems, social media communities
- Transformative service research
- Value constellations and networks
- Dynamics
Focus industries studied in the area
- Energy industry
- Transportation sector
- Healthcare industry
- Non-profit sectors
Our latest publications on business, markets and societal dynamics
2020, 'Crafting Customer Insight: What We Can Learn from the Revival of the Vinyl Record', Business Horizons,
2019, 'Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?', Journal of Marketing, vol. 83, no. 4, pp. 58-80 . https://doi.org/10.1177/0022242919841584
2018, 'Green growth or degrowth? Assessing the normative justifications for environmental sustainability and economic growth through critical social theory', Journal of Cleaner Production, vol. 206, no. January 2019, pp. 133-141. https://doi.org/10.1016/j.jclepro.2018.09.175
2018, 'Mental models of customer ownership in the executive board', Journal of Co-operative Organization and Management, vol. 6, no. 1, pp. 1-10. https://doi.org/10.1016/j.jcom.2018.02.001
2018, 'Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes', Journal of Consumer Research, vol. 46, no. 2, pp. 201-222. https://doi.org/10.1093/jcr/ucy074
2018, 'Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory', Personality and Individual Differences, vol. 122, no. 1, pp. 1-6. https://doi.org/10.1016/j.paid.2017.09.028
2018, '“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?', Business Horizons, vol. 61, no. 3, pp. 477-486. https://doi.org/10.1016/j.bushor.2018.01.014
2017, 'Actionable Marketing Knowledge: A Close Reading of Representation, Knowledge and Action in Market Research', Industrial Marketing Management, vol. 66, no. October, pp. 172-180. https://doi.org/10.1016/j.indmarman.2017.08.005
2017, 'Downsizing of Housing: Negotiating Sufficiency and Spatial Norms', Journal of Macromarketing, vol. 38, no. 2, pp. 154-167. https://doi.org/10.1177/0276146717748355
2017, 'Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers', Journal of Consumer Psychology, vol. 27, no. 4, pp. 448-455. https://doi.org/10.1016/j.jcps.2017.03.002
2017, 'Financial Well-Being: A Conceptualization and Research Agenda', Journal of Business Research, vol. 79, no. October, pp. 228-237. https://doi.org/10.1016/j.jbusres.2017.03.013
2017, 'Network orchestration for value platform development', Industrial Marketing Management, vol. 67, no. November, pp. 106-121. https://doi.org/10.1016/j.indmarman.2017.08.002
2017, 'Orginizing for success: Finnish export partner groups in focus', Nordic Journal of Business, vol. 66, no. 3, pp. 177-199. , ,
2017, 'Pricing strategy', Journal of Business Research, vol. 78, no. September, pp. 101-110. https://doi.org/10.1016/j.jbusres.2017.05.005
2017, 'PSS business model conceptualization and application', Production Planning & Control, vol. 28, no. 15, pp. 1251-1263. https://doi.org/10.1080/09537287.2017.1363924
2017, 'Servitization and deservitization', Industrial Marketing Management, vol. 60, no. January, pp. 4-10. https://doi.org/10.1016/j.indmarman.2016.12.007 ,
2017, 'The Dilemma of Service Productivity and Service Innovation: An Empirical Exploration in Financial Services', Journal of Service Research, vol. 21, no. 2, pp. 249-262 . https://doi.org/10.1177/1094670517738368 ,
2016, 'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change', Journal of Service Theory and Practice2015, vol. 27, no. 1, pp. 219-236. https://doi.org/10.1108/JSTP-12-2015-0256
2016, 'Service growth in product firms', Industrial Marketing Management, vol. 60, no. January, pp. 82-88. https://doi.org/10.1016/j.indmarman.2016.10.015
2016, 'Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising', Consumption, Markets and Culture, vol. 20, no. 1, pp. 12-34. https://doi.org/10.1080/10253866.2016.1160230
2015, 'Atmosphere and service quality impact on healthcare outcome', International Journal of Health Care Quality Assurance, vol. 28, no. 2, pp. 129-140. https://doi.org/10.1108/IJHCQA-12-2013-0142
2015, 'Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers' Ethical Consumption Behavior', Journal of Business Ethics, vol. 144, no. 3, pp. 449-465. https://doi.org/10.1007/s10551-015-2830-y
2015, 'Making sense of service dynamics: the honeybee metaphor', Journal of Services Marketing, vol. 29, no. 6/7, pp. 634-644. https://doi.org/10.1108/JSM-01-2015-0046
2015, 'Service productivity as mutual learning', International Journal of Quality and Service Sciences, vol. 7, no. 2-3, pp. 296-311. https://doi.org/10.1108/IJQSS-03-2015-0035
2015, 'What service transition?', Industrial Marketing Management, vol. 44, no. 2, pp. 59-69. https://doi.org/10.1016/j.indmarman.2015.02.016
2015, 'Young consumers’ responses to suspected covert and overt blog marketing', Internet Research, vol. 25, no. 4, pp. 610-632. https://doi.org/10.1108/IntR-02-2014-0041
2014, 'Group-buying deal popularity', Journal of Marketing, vol. 78, no. 2, pp. 20-33. https://doi.org/10.1509/jm.12.0422
2014, 'Market orientation, innovation capability and business performance', Baltic Journal of Management, vol. 9, no. 2, pp. 134-152. https://doi.org/10.1108/BJM-03-2013-0044
2014, 'Reverse use of customer data', Journal of Services Marketing, vol. 28, no. 7, pp. 529-537. https://doi.org/10.1108/JSM-05-2013-0111
2014, 'Service innovation in product-centric firms', Journal of Business & Industrial Marketing, vol. 29, no. 2, pp. 96-111. https://doi.org/10.1108/JBIM-08-2013-0165
2013, 'Crystallization and research in Asia', Qualitative Market Research: An International Journal, vol. 16, no. 1, pp. 76-93. https://doi.org/10.1108/13522751311289776
2013, 'Cultural values and health care service quality in China', International Journal of Health Care Quality Assurance, vol. 26, no. 1, pp. 55-73. https://doi.org/10.1108/09526861311288640
2013, 'Enabling service innovation', Journal of Business Research, vol. 66, no. 8, pp. 1063-1073. https://doi.org/10.1016/j.jbusres.2012.03.003
2013, 'The Crossover-Dialogue Approach :', Journal of Business Research, vol. 66, no. 3, pp. 288-297. https://doi.org/10.1016/j.jbusres.2011.08.008
2012, 'Customer Needing: A Challenge for the Seller Offering', Journal of Business & Industrial Marketing, vol. 27, no. 2, pp. 132-141. https://doi.org/10.1108/08858621211196994
2011, 'Comparing the perceived quality of private and public health services in Nigeria', Journal of Management Policy and Practice, vol. 12, no. 7, pp. 18-26.
2011, 'Globalization for local retailing', Journal of Macromarketing, vol. 31, no. 3, pp. 291-311. https://doi.org/10.1177/0276146711408099
2011, 'Governmentality at the 'Base-of-the-Pyramid'', Journal of Macromarketing, vol. 31, no. 3, pp. 236-244. https://doi.org/10.1177/0276146711407506