Business, Markets and Societal Dynamics
Responsible faculty member:
Assoc. Prof. Johanna Gummerus
Researchers focusing on the area:
Prof. Jaakko Aspara
Prof. Emeritus Christian Grönroos
Assoc. Prof. Johanna Gummerus
Prof. Kristina Heinonen
Asst. Prof. Christian Kowalkowski
Prof. Veronica Liljander
Assoc. Prof. Pia Polsa
Specific topics
- Business model innovations and design
- Service innovations
- Data/information-intensive business and digitalization
- Customer communities and ecosystems, social media communities
- Transformative service research
- Value constellations and networks
- Dynamics
Focus industries studied in the area
- Energy industry
- Transportation sector
- Healthcare industry
- Non-profit sectors
Recent publications
In the research database you will find all research activity.
To the research database
2018
2018 '“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?' Business Horizons, vol 61, no. 3, pp. 477-486. https://doi.org/10.1016/j.bushor.2018.01.014
2016
2016 'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change' Journal of Service Theory and Practice, vol 27, no. 1, pp. 219-236. https://doi.org/10.1108/JSTP-12-2015-0256
2014
2014 'Reverse use of customer data' Journal of Services Marketing, vol 28, no. 7, pp. 529-537. https://doi.org/10.1108/JSM-05-2013-0111