Business, Markets and Societal Dynamics
This theme includes research on new business models and innovations, systems and networks as well as responses to market dynamics.
Responsible faculty member:
Assoc. Prof. Johanna Gummerus
Researchers focusing on the area:
Prof. Jaakko Aspara
Prof. Emeritus Christian Grönroos
Assoc. Prof. Johanna Gummerus
Prof. Kristina Heinonen
Asst. Prof. Christian Kowalkowski
Prof. Veronica Liljander
Assoc. Prof. Pia Polsa
Specific topics
- Business model innovations and design
- Service innovations
- Data/information-intensive business and digitalization
- Customer communities and ecosystems, social media communities
- Transformative service research
- Value constellations and networks
- Dynamics
Focus industries studied in the area
- Energy industry
- Transportation sector
- Healthcare industry
- Non-profit sectors