Staff Jaakko Aspara

Jaakko Aspara


Grönroos professor i marknadsföring

Mobile phone

+358 40 352 1532


Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007

Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009Master of Science (Technology), Helsinki University of Technology, Finland, 2004

Curriculum Vitae can be downloaded here.

Senaste publikationer
Jaakko Aspara2019,'Hallituksilla vahva ote markkina- ja asiakasjohtamisen strategiasta',BoardView,vol. 2019,no. 2,pp. 34-36.,
Jaakko Aspara, Simone Wies, Arvid Hoffmann, Joost Pennings2019,'Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?',Journal of Marketing,vol. 83,no. 4,pp. 58-80 .
Jaakko Aspara, Markku Kallio, Merja Halme2019,'Consumer price effects: Loss aversion in value vs. in demand',Journal of the Operational Research Society,
Reza Movarrei, Jaakko Aspara, Kristina Wittkowski2018,'Gamification of Prosumption',vol. 29,
Johanna Frösén, Jaakko Aspara, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen2018,'Configuring Business Process Capabilities for High Profitability',
Jaakko Aspara, Maria Jose del Rio Olivares, Kristina Wittkowski, Tomas Falk, Pekka Mattila2017,'Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention',Journal of Marketing,vol. 82,no. 1,pp. 115-131.
Reza Movarrei, Jaakko Aspara, Kristina Wittkowski2017,'Application of gamification in prosumption mediated by data privacy',
Jaakko Aspara, Jan Klein, Xueming Luo, Henrikki Tikkanen2017,'The Dilemma of Service Productivity and Service Innovation: An Empirical Exploration in Financial Services',Journal of Service Research,vol. 21,no. 2,pp. 249-262 .,