Search
Menu
Staff Jaakko Aspara

Jaakko Aspara

Title
Grönroos Professor in Marketing
Mobile phone

+358 40 352 1532

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007

Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009Master of Science (Technology), Helsinki University of Technology, Finland, 2004

Curriculum Vitae can be downloaded here.

Latest publications
Jaakko Aspara2019,'Hallituksilla vahva ote markkina- ja asiakasjohtamisen strategiasta',BoardView,vol. 2019,no. 2,pp. 34-36.,
Jaakko Aspara, Simone Wies, Arvid Hoffmann, Joost Pennings2019,'Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?',Journal of Marketing,vol. 83,no. 4,pp. 58-80 .https://doi.org/10.1177/0022242919841584
Jaakko Aspara, Markku Kallio, Merja Halme2019,'Consumer price effects: Loss aversion in value vs. in demand',Journal of the Operational Research Society,https://doi.org/10.1080/01605682.2019.1609884
Jaakko Aspara, Kristina Wittkowski2018,'Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes',Journal of Consumer Research,vol. 46,no. 2,pp. 201-222.https://doi.org/10.1093/jcr/ucy074
Reza Movarrei, Jaakko Aspara, Kristina Wittkowski2018,'Gamification of Prosumption',vol. 29,
Johanna Frösén, Jaakko Aspara, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen2018,'Configuring Business Process Capabilities for High Profitability',
Jaakko Aspara, Kristina Wittkowski, Xueming Luo2018,'Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory',Personality and Individual Differences,vol. 122,no. 1,pp. 1-6.https://doi.org/10.1016/j.paid.2017.09.028
Jaakko Aspara, Maria Jose del Rio Olivares, Kristina Wittkowski, Tomas Falk, Pekka Mattila2017,'Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention',Journal of Marketing,vol. 82,no. 1,pp. 115-131.https://doi.org/10.1509/jm.16.0267
Reza Movarrei, Jaakko Aspara, Kristina Wittkowski2017,'Application of gamification in prosumption mediated by data privacy',
Jaakko Aspara, Jan Klein, Xueming Luo, Henrikki Tikkanen2017,'The Dilemma of Service Productivity and Service Innovation: An Empirical Exploration in Financial Services',Journal of Service Research,vol. 21,no. 2,pp. 249-262 .https://doi.org/10.1177/1094670517738368,