Staff Jaakko Aspara

Jaakko Aspara

Title
Grönroos Professor in Marketing
Mobile phone

+358 40 352 1532

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007

Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009Master of Science (Technology), Helsinki University of Technology, Finland, 2004

Curriculum Vitae can be downloaded here.

To the research database
Sleeping with competitorsJournal of the Academy of Marketing Sciencevol. 43no. 4pp. 490-511DOI: https://doi.org/10.1007/s11747-014-0396-3
Explaining corporate short-termismSocio-Economic Reviewvol. 12no. 4pp. 667-693DOI: https://doi.org/10.1093/ser/mwu019
Group-buying deal popularityJournal of Marketingvol. 78no. 2pp. 20-33DOI: https://doi.org/10.1509/jm.12.0422
Naturally designed for masculinity vs. femininity?International Journal of Research in Marketingvol. 31no. 1pp. 117-121DOI: https://doi.org/10.1016/j.ijresmar.2013.09.001
Sales activity systematization and performanceJournal of Business & Industrial Marketingvol. 28no. 6pp. 494-505DOI: https://doi.org/10.1108/JBIM-04-2013-0101