Staff Jaakko Aspara

Jaakko Aspara

Title
Grönroos Professor in Marketing
Mobile phone

+358 40 352 1532

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007

Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009Master of Science (Technology), Helsinki University of Technology, Finland, 2004

Curriculum Vitae can be downloaded here.

Latest publications
Jaakko Aspara, Kristina Wittkowski, Jan Klein, Tomas Falk, Jeroen Schepers, Kai Bergner2020,'What gets measured gets done: Can self-tracking technologies enhance advice compliance?”',Journal of Service Research,https://doi.org/10.1177/1094670520904424,
Jaakko Aspara, Jan Klein, Yuchi Zhang, Tomas Falk, Xueming Luo2020,'Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions',Journal of Service Management,
Jaakko Aspara2019,'Hallituksilla vahva ote markkina- ja asiakasjohtamisen strategiasta',BoardView,vol. 2019,no. 2,pp. 34-36.,
Jaakko Aspara, Simone Wies, Arvid Hoffmann, Joost Pennings2019,'Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?',Journal of Marketing,vol. 83,no. 4,pp. 58-80 .https://doi.org/10.1177/0022242919841584
Jaakko Aspara, Markku Kallio, Merja Halme2019,'Consumer price effects: Loss aversion in value vs. in demand',Journal of the Operational Research Society,https://doi.org/10.1080/01605682.2019.1609884
Reza Movarrei, Jaakko Aspara, Kristina Wittkowski2018,'Gamification of Prosumption',vol. 29,
Johanna Frösén, Jaakko Aspara, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen2018,'Configuring Business Process Capabilities for High Profitability',
Jaakko Aspara, Maria Jose del Rio Olivares, Kristina Wittkowski, Tomas Falk, Pekka Mattila2017,'Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention',Journal of Marketing,vol. 82,no. 1,pp. 115-131.https://doi.org/10.1509/jm.16.0267