Staff
Jaakko Aspara
Jaakko Aspara
Education
Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007
Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007
Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009
Master of Science (Technology), Helsinki University of Technology, Finland, 2004
Research area
Curriculum Vitae can be downloaded here.
Publications
Latest publications
2020,'Introduction to Special Section on Blurring Boundaries between B2B Actors and Consumers in Digitalizing Supply Networks',Industrial Marketing Management,
2020,'Consumer Involvement in Supply Networks: A Cubic Typology of C2B2C and C2B2B Business Models',Industrial Marketing Management,
2020,'What gets measured gets done: Can self-tracking technologies enhance advice compliance?”',Journal of Service Research,vol. 23,no. 3,pp. 281-298.https://doi.org/10.1177/1094670520904424,
2020,'Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions',Journal of Service Management,
2019,'Hallituksilla vahva ote markkina- ja asiakasjohtamisen strategiasta',BoardView,vol. 2019,no. 2,pp. 34-36.,
2019,'Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?',Journal of Marketing,vol. 83,no. 4,pp. 58-80 .https://doi.org/10.1177/0022242919841584
2019,'Consumer price effects: Loss aversion in value vs. in demand',Journal of the Operational Research Society,https://doi.org/10.1080/01605682.2019.1609884
2018,'Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes',Journal of Consumer Research,vol. 46,no. 2,pp. 201-222.https://doi.org/10.1093/jcr/ucy074