Jaakko Aspara

Jaakko Aspara

Title: 
Grönroos professor i marknadsföring
Title: 
Grönroos Professor in Marketing
Mobile phone: 
+358 40 352 1532
Hanken phone: 
532
E-mail: 
jaakko.aspara@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Office hours:
Thursday 10 - 11
Mottagningstid:
Torsdag 10 - 11
Research Areas:
  • 512 Business and Management
  • Consumer research
  • Marketing
  • Strategy
  • Business model
  • Innovation
  • Brand management
  • Design management
  • Marketing-finance interface
  • Product development
  • Service development
  • Market research
  • Consumer behavior
  • Commercial investments
  • Competitive dynamics
  • Consumer products
  • Consumer services
  • Stock market
  • Market evolution
  • Marketing investments
Forskningsområden:
  • 512 Företagsekonomi
  • Konsumentbeteende
  • Marknadsföring
  • Konsumenter
  • Strategi
  • Varumärken
  • Formgivning
  • Marknadsforskning
  • Produktutveckling
  • Serviceutveckling
  • Affärsmodeller
  • Tillväxtinvesteringar
  • Kommersiella investeringar
  • Strategisk marknadsföring
  • Marknadsstrategi
  • Konkurrensdynamik
  • Marknadevolution
  • Innovation
  • Produktmarknader
  • Finansiella marknader
  • Konsumentprodukter
  • Konsumentservice
Short CV:

Curriculum Vitae can be downloaded here.

Kort CV:

Curriculum Vitae finns i den här länken.

Education

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007

Utbildning

Ekon. dr, företagsekonomi, Helsingfors handelshögskola, Finland, 2007

Additional Education Information

Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007

Publications

Reza Movarrei, Jaakko Aspara, Kristina Wittkowski 2018, 'Gamification of prosumption: The mediating role of privacy concerns' vol 29,
Jaakko Aspara, Kristina Wittkowski, Xueming Luo 2018, 'Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory' Personality and Individual Differences, vol 122, no. 1, pp. 1-6. http://dx.doi.org/10.1016/j.paid.2017.09.028
Reza Movarrei, Jaakko Aspara, Kristina Wittkowski 2017, 'Application of gamification in prosumption mediated by data privacy'
Maria Jose del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila 2017, 'Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention' Journal of Marketing, vol 82, no. 1, pp. 115-131. http://dx.doi.org/10.1509/jm.16.0267