Jaakko Aspara
Jaakko Aspara
Title:
Grönroos professor i marknadsföring
Title:
Grönroos Professor in Marketing
Mobile phone:
+358 40 352 1532
Hanken phone:
532
E-mail:
jaakko.aspara@hanken.fi
Postal address:
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:
Marketing (Helsinki)
Enhet/ämne:
Marknadsföring (Helsingfors)
Office hours:
Thursday 10 - 11
Mottagningstid:
Torsdag 10 - 11
Research Areas:
- 512 Business and Management - Consumer research, Marketing, Strategy, Business model, Innovation, Brand management, Design management, Marketing-finance interface, Product development, Service development, Market research, Consumer behavior
Forskningsområden:
- 512 Företagsekonomi - Konsumentbeteende, Marknadsföring, Konsumenter, Strategi, Varumärken, Formgivning, Marknadsforskning, Produktutveckling, Serviceutveckling, Affärsmodeller, Tillväxtinvesteringar, Kommersiella investeringar
Short CV:
Curriculum Vitae can be downloaded here.
Kort CV:
Curriculum Vitae finns i den här länken.
Courses 2016-2017
Publications
2017, 'Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers' Journal of Consumer Psychology, http://dx.doi.org/10.1016/j.jcps.2017.03.002
2016, 'Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment' Journal of Marketing Management, vol 32, no. 13-14, pp. 1359-1385. http://dx.doi.org/10.1080/0267257X.2016.1181098
2016, 'Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising' Consumption, Markets and Culture, http://dx.doi.org/10.1080/10253866.2016.1160230
2016, 'What Counts Vs. What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement in Organizational Configurations' Journal of Marketing, http://dx.doi.org/10.1509/jm.15.0153
2015, 'Cut your losses and let your profits run: How shifting feelings of personal responsibility reverses the disposition effect' Journal of Behavioral and Experimental Finance, vol 8, no. December, pp. 18-24. http://dx.doi.org/10.1016/j.jbef.2015.10.002