Staff
Jaakko Aspara
Jaakko Aspara
Education
Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007
Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009Master of Science (Technology), Helsinki University of Technology, Finland, 2004
Research area
Curriculum Vitae can be downloaded here.
To the research databasePublications
The interrelationship of stock ownership and customer relationship volumeJournal of Financial Services Marketingvol. 14no. 3pp. 203-217DOI: https://doi.org/10.1057/fsm.2009.18
Cause marketing effectiveness and the moderating role of price discountsJournal of Marketingvol. 78no. 6pp. 120-142DOI: https://doi.org/10.1509/jm.14.0003https://helda.helsinki.fi/dhanken//bitstream/10138/160450/1/Aspara_JM.pdf
Sleeping with competitorsJournal of the Academy of Marketing Sciencevol. 43no. 4pp. 490-511DOI: https://doi.org/10.1007/s11747-014-0396-3
Explaining corporate short-termismSocio-Economic Reviewvol. 12no. 4pp. 667-693DOI: https://doi.org/10.1093/ser/mwu019
Selling losers and keeping winnersMarketing Lettersvol. 26no. 2pp. 201-211DOI: https://doi.org/10.1007/s11002-013-9275-9
Group-buying deal popularityJournal of Marketingvol. 78no. 2pp. 20-33DOI: https://doi.org/10.1509/jm.12.0422
Do institutional investors pay attention to customer satisfaction, and why?Journal of the Academy of Marketing Sciencevol. 42no. 2pp. 119-136DOI: https://doi.org/10.1007/s11747-013-0342-9
Struggles in organizational attempts to adopt new branding logicsConsumption, Markets and Culturevol. 17no. 6pp. 522-552DOI: https://doi.org/10.1080/10253866.2013.876347
Naturally designed for masculinity vs. femininity?International Journal of Research in Marketingvol. 31no. 1pp. 117-121DOI: https://doi.org/10.1016/j.ijresmar.2013.09.001
Sales activity systematization and performanceJournal of Business & Industrial Marketingvol. 28no. 6pp. 494-505DOI: https://doi.org/10.1108/JBIM-04-2013-0101