Jaakko Aspara
Jaakko Aspara
Title:
Grönroos professor i marknadsföring
Title:
Grönroos Professor in Marketing
Mobile phone:
+358 40 352 1532
Hanken phone:
532
E-mail:
jaakko.aspara@hanken.fi
Postal address:
PB 479
00101
Helsingfors
Unit/subject:
Marketing (Helsinki)
Enhet/ämne:
Marknadsföring (Helsingfors)
Office hours:
Thursday 10 - 11
Mottagningstid:
Torsdag 10 - 11
Forskningsområden:
- 512 Företagsekonomi
- Konsumentbeteende
- Marknadsföring
- Konsumenter
- Strategi
- Varumärken
- Formgivning
- Marknadsforskning
- Produktutveckling
- Serviceutveckling
- Affärsmodeller
- Tillväxtinvesteringar
- Kommersiella investeringar
- Strategisk marknadsföring
- Marknadsstrategi
- Konkurrensdynamik
- Marknadevolution
- Innovation
- Produktmarknader
- Finansiella marknader
- Konsumentprodukter
- Konsumentservice
Short CV:
Curriculum Vitae can be downloaded here.
Kort CV:
Curriculum Vitae finns i den här länken.
Education
Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007
Utbildning
Ekon. dr, företagsekonomi, Helsingfors handelshögskola, Finland, 2007
Additional Education Information
Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007
Courses 2018-2019
23222-D Literature course in Marketing, Hki Literature course in Marketing, Hki (1.8.2018 - 1.9.2018)
23222-D Literature course in Marketing, Hki Literature course in Marketing, Hki (3.9.2018 - 8.12.2018)
23222-D Literature course in Marketing, Hki Literature course in Marketing, Hki (21.1.2019 - 11.5.2019)
23222-D Literature course in Marketing, Hki Literature course in Marketing, Hki (22.5.2019 - 1.7.2019)
Publications
2019, 'Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?' Journal of Marketing, vol 83, no. 4, pp. 58-80 . https://doi.org/10.1177/0022242919841584
2018, 'Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes' Journal of Consumer Research, https://doi.org/10.1093/jcr/ucy074
2018, 'Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory' Personality and Individual Differences, vol 122, no. 1, pp. 1-6. https://doi.org/10.1016/j.paid.2017.09.028
Activities