Peter Björk

Peter Björk

Title: 
Professor i marknadsföring
Title: 
Professor in Marketing
Mobile phone: 
+358 40 352 1723
Hanken phone: 
723
Hanken room: 
238
E-mail: 
peter.bjork@hanken.fi
Postal address: 
PB 287
65101
Vasa
Unit/subject:

Marketing (Vaasa)

Enhet/ämne:

Marknadsföring (Vasa)

Office hours:
Wednesdays 9 - 10
Mottagningstid:
Onsdagar 9 - 10
Forskningsområden:
  • Customers and Relations
  • Marketing Logics and Strategizing
  • Marketing Effectiveness and Profitability
Education

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994

Utbildning

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1994

Courses 2018-2019

23088-V Trends in Tourism, Vaasa Trends in Tourism, Vaasa (3.9.2018 - 13.10.2018)
23122-V Research Skills, Vaasa Research Skills, Vaasa (18.3.2019 - 11.5.2019)

Publications

Erose Sthapit, Dafnis N. Coudounaris, Peter Björk 2018, 'The memorable souvenir-shopping experience' Leisure Studies, vol 37, no. 5, pp. 628-643. https://doi.org/10.1080/02614367.2018.1519031
Hannele Kauppinen-Räisänen, Peter Björk, Alexandra Lönnström, Marie-Nathalie Jauffret 2018, 'How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper' Journal of Business Research, vol 84, no. March , pp. 72-81. https://doi.org/10.1016/j.jbusres.2017.11.012