Personer Peter Björk

Peter Björk

Titel

Professor

Hanken room

238

Department

Marknadsföring (Vasa)

Languages

Senaste publikationer
Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia
2024,Administrative Sciences,vol. 14,no. 4,
Value co-destruction in Airbnb
2024,Journal of Vacation Marketing,
Remembrance of travels past
2024,Journal of Foodservice Business Research,
The role of the entrepreneurial competencies of Finnish micro-enterprises for innovation performance: A case study approach
2024,International Journal of Entrepreneurship,vol. 28,no. S2,pp. 1-31.
Antecedents and outcomes of memorable wildlife tourism experiences
2023,Journal of Ecotourism,
The impact of cruise ship dinescape on travellers’ behaviour
2023,Consumer Behavior in Tourism and Hospitality,vol. 18,no. 2,pp. 174-190.
Towards a better understanding of value co-destruction in the post-COVID era
2023,
Export performance and international resources and capabilities
2023,Review of International Business and Strategy,vol. 34,no. 2,pp. 264-291.
The mediating role of investment image in the effect of country image on investment intention
2023,Review of International Business and Strategy,vol. 33,no. 3,pp. 493-516.
Antecedents and outcomes of memorable volunteer tourism experiences
2023,Journal of Hospitality and Tourism Insights,