Staff Peter Björk

Peter Björk

Title

Professor

Hanken room

238

Department

Marketing (Vaasa)

Dr. Peter Björk is professor in marketing at HANKEN School of Economics, Vaasa, Finland. His research focus is in the field of service marketing, consumer behavior, tourism marketing and destination development. He has a special interest in service innovation and design, destination branding, tourist experiences and attraction marketing. Dr. Björk is associate editor for Scandinavian Journal of Hospitality and Tourism, and the Finnish Journal of Tourism Research. He has acted as Special issue guest editor for journals such as Journal of Business Research and ad-hoc reviewer for more than 10 marketing related journals.

To the research database

Languages

SwedishFinnishEnglish

Publications

Latest publications

Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia

2024,Administrative Sciences,vol. 14,no. 4,

Value co-destruction in Airbnb

2024,Journal of Vacation Marketing,

Remembrance of travels past

2024,Journal of Foodservice Business Research,

The role of the entrepreneurial competencies of Finnish micro-enterprises for innovation performance: A case study approach

2024,International Journal of Entrepreneurship,vol. 28,no. S2,pp. 1-31.

The impact of cruise ship dinescape on travellers’ behaviour

2023,Consumer Behavior in Tourism and Hospitality,vol. 18,no. 2,pp. 174-190.

Towards a better understanding of value co-destruction in the post-COVID era

2023,

Export performance and international resources and capabilities

2023,Review of International Business and Strategy,vol. 34,no. 2,pp. 264-291.

The mediating role of investment image in the effect of country image on investment intention

2023,Review of International Business and Strategy,vol. 33,no. 3,pp. 493-516.

Antecedents and outcomes of memorable volunteer tourism experiences

2023,Journal of Hospitality and Tourism Insights,

Inter-destination development - good intentions, but no! Case Kvarken destinations

2023,