Peter Björk
Peter Björk
Title:
Professor i marknadsföring
Title:
Professor in Marketing
Mobile phone:
+358 40 352 1723
Hanken phone:
723
Hanken room:
238
E-mail:
peter.bjork@hanken.fi
Postal address:
PB 287
65101
Vasa
Unit/subject:
Marketing (Vaasa)
Enhet/ämne:
Marknadsföring (Vasa)
Office hours:
Wednesdays 9 - 10
Mottagningstid:
Onsdagar 9 - 10
Forskningsområden:
- Customers and Relations
- Marketing Logics and Strategizing
- Marketing Effectiveness and Profitability
Education
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994
Utbildning
Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1994
Courses 2018-2019
23222-B-V Tourism and Hospitality Market Management, Vaasa Tourism and Hospitality Market Management, Vaasa (1.8.2018 - 1.9.2018)
23222-B-V Tourism and Hospitality Market Management, Vaasa Tourism and Hospitality Market Management, Vaasa (3.9.2018 - 8.12.2018)
23069-V Master Thesis Seminar in Marketing, Vaasa Master Thesis Seminar in Marketing, Vaasa (3.9.2018 - 9.3.2019)
23112-V Quantitative Research Methods in Marketing, Vaasa Kvantitativa forskningsmetoder i marknadsföring, Vasa (21.1.2019 - 9.3.2019)
1891-V Research Methods in Business Studies, Vaasa Research Methods in Business Studies, Vaasa (21.1.2019 - 9.3.2019)
23130-V Quantitative Research Methods for General Management Quantitative Research Methods for General Management (22.1.2019 - 9.3.2019)
23222-B-V Tourism and Hospitality Market Management, Vaasa Tourism and Hospitality Market Management, Vaasa (21.1.2019 - 11.5.2019)
23102-V Challenges in Retail Management, Vaasa Challenges in Retail Management, Vaasa (18.3.2019 - 11.5.2019)
23102-V Challenges in Retail Management, Vaasa Challenges in Retail Management, Vaasa (18.3.2019 - 11.5.2019)
23222-B-V Tourism and Hospitality Market Management, Vaasa Tourism and Hospitality Market Management, Vaasa (20.5.2019 - 1.7.2019)
23222-B-V Tourism and Hospitality Market Management, Vaasa Tourism and Hospitality Market Management, Vaasa (22.5.2019 - 1.7.2019)
Publications
2018, 'Towards a better understanding of interactive value formation' Current Issues in Tourism, https://doi.org/10.1080/13683500.2018.1520821
2018, 'The memorable souvenir-shopping experience' Leisure Studies, vol 37, no. 5, pp. 628-643. https://doi.org/10.1080/02614367.2018.1519031
2018, 'How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper' Journal of Business Research, vol 84, no. March , pp. 72-81. https://doi.org/10.1016/j.jbusres.2017.11.012