Search
Menu
Staff Peter Björk

Peter Björk

Title
Professor in Marketing
Mobile phone

+358 40 352 1723

Hanken room

238

Department

Marketing (Vaasa)

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994

Latest publications
Arafat Rahman, Peter Björk, Annika Ravald2020,'Effects of Healthcare Service Provider’s Organizational Socialization and Support on Patients’ Well-Being',Services Marketing Quarterly,vol. 41,no. 2,pp. 105-123.https://doi.org/10.1080/15332969.2020.1742978
Arafat Rahman, Peter Björk, Annika Ravald2020,'Exploring the effects of service provider’s organizational support and empowerment on employee engagement and well-being',Cogent Business & Management,vol. 7,no. 1,https://doi.org/10.1080/23311975.2020.1767329
Peter Björk, Aleksandar Radic, Hannele Kauppinen-Räisänen2019,'Cruise Holidays: How On-board Service Quality Affects Passengers' Behavior',Tourism in Marine Environments,vol. 14,no. 1-2,pp. 45-59.https://doi.org/10.3727/154427319X15471581334642
Peter Björk, Erose Sthapit, Giacomo Del Chiappa, Dafnis Coudounaris2019,'Determinants of the continuance intention of Airbnb users: Consumption values, co-creation, information overload and satisfaction',Tourism Review,https://doi.org/10.1108/TR-03-2019-0111
Peter Björk2019,'The Effects of Social Media Marketing on Marketing Thinking in SMTEs',
Peter Björk, Patrick Latvasalo2019,'Collaborative Destination Marketing - to join resources for improved competitiveness',
Peter Björk, Erose Sthapit, Giacomo Del Chiappa, Dafnis Coudounaris2019,'Tourism experiences, memorability and behavioural intentions',Tourism Review,https://doi.org/10.1108/TR-03-2019-0102
Peter Björk, Erose Sthapit2019,'Sources of distrust: Airbnb guests' perspectives',Tourism Management Perspectives,vol. 31,pp. 245-253.https://doi.org/10.1016/j.tmp.2019.05.009
Peter Björk, Hannele Kauppinen-Räisänen2019,'Destination value de-construction dimensions - on-line information that make tourists say "no thank you, not that destination"',
Peter Björk, Erose Sthapit, Dafnis Coudounaris2019,'Extending the memorable tourism experience construct',Scandinavian Journal of Hospitality and Tourism,vol. 19,no. 4-5,pp. 333-353.https://doi.org/10.1080/15022250.2019.1689530