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Staff Peter Björk

Peter Björk

Title

Professor in Marketing

Mobile phone

+358 40 352 1723

Hanken room

238

Department

Marketing (Vaasa)

Education

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994

Research area

To the research database

Courses

23222-B-V Tourism and Hospitality Market Management, Vaasa(18.05.2020 - 31.07.2020 )

23170-V Research Seminar in General Management, Vaasa(02.09.2019 - 13.12.2019 )

23222-B-V Tourism and Hospitality Market Management, Vaasa(01.08.2019 - 31.08.2019 )

23222-B-V Tourism and Hospitality Market Management, Vaasa(02.09.2019 - 13.12.2019 )

23096-V Principles of Service Management, Vaasa(28.10.2019 - 13.12.2019 )

23122-V Research Skills(02.09.2019 - 18.10.2019 )

23105-V Service and Customer Strategy, Vaasa(28.10.2019 - 13.12.2019 )

23088-V Trends in Tourism, Vaasa(02.09.2019 - 18.10.2019 )

23112-V Quantitative Research Methods in Marketing, Vaasa(20.01.2020 - 06.03.2020 )

23130-V Quantitative Research Methods for General Management, Vaasa(20.01.2020 - 06.03.2020 )

23222-B-V Tourism and Hospitality Market Management, Vaasa(20.01.2020 - 08.05.2020 )

23102-V Challenges in Retail Management, Vaasa(16.03.2020 - 08.05.2020 )

23170-V Research Seminar in General Management, Vaasa(20.01.2020 - 08.05.2020 )

62340-V Evolution of Marketing Theory, Vaasa(02.09.2019 - 13.12.2019 )

62340-V Evolution of Marketing Theory, Vaasa(20.01.2020 - 08.05.2020 )

23108-V Personal Selling and Sales Management, Vaasa(20.01.2020 - 06.03.2020 )

Publications

2006 Marketing in micro firms

2006 Design - för innovationer, tillväxt och överlevnadFöretagsliv1997pp. 3

2006 Web Site Features and Emotional Response

2006 Tourism Innovation Systems

2006 The marketing potential of eco-tourism labels

2006 Tourist Information Behaviour en Route

2007 Lessons learned about marketing in micro firmshttp://www.nhh.no/conferences/nff/papers/ravald.pdf

2007 Exploring Marketing in Micro Firmshttp://hdl.handle.net/10227/252

2007 Innovation systems in the tourism industry

2007 Innovation in Tourism - Wolf Cave and the learning area approach

Activities

Norges Forskningsråd (External organisation)

Dalarna University (External organisation)

Swedish Research Council and Vinnova (External organisation)

The Future of Winter Tourism 2017

HANKEN SCHOOL OF ECONOMICS

Helsinki

Visiting and courier address:

Arkadiankatu 22, 00100 Helsinki, Finland

Postal Address: P.O.Box 479,

00101 Helsinki, Finland

Phone: +358 (0)29 431 331

VAT number/Business ID: FI02459077

Vasa

Visiting and courier address:

Kirjastonkatu 16, 65100 Vaasa, Finland

Postal Address: P.O.Box 287,

65101 Vaasa, Finland

Phone: +358 (0)6 3533 700

Detailed contact information

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