Peter Björk
Peter Björk
Title:
Professor i marknadsföring
Title:
Professor in Marketing
Mobile phone:
+358 40 352 1723
Hanken phone:
723
Hanken room:
238
E-mail:
peter.bjork@hanken.fi
Postal address:
PB 287
65100
Vasa
Biblioteksgatan 16
Unit/subject:
Marketing (Vaasa)
Enhet/ämne:
Marknadsföring (Vasa)
Office hours:
Wednesdays 9 - 10
Mottagningstid:
Onsdagar 9 - 10
Research Areas:
- Customers and Relations
- Marketing Logics and Strategizing
- Marketing Effectiveness and Profitability
Forskningsområden:
- Customers and Relations
- Marketing Logics and Strategizing
- Marketing Effectiveness and Profitability
Education
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994
Utbildning
Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1994
Courses 2017-2018
Research Methods in Marketing, Vaasa Forskningsmetoder i marknadsföring, Vasa (22.1.2018 - 10.3.2018)
Research Methods in Business Studies, Vaasa Research Methods in Business Studies, Vaasa (22.1.2018 - 10.3.2018)
Research Seminar part 2: Assignments, Vaasa Research Seminar part 2: Assignments, Vaasa (19.3.2018 - 12.5.2018)
Challenges in Retailing Management, Vaasa Challenges in Retailing Management, Vaasa (19.3.2018 - 12.5.2018)
Publications
2018, 'How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper' Journal of Business Research, vol 84, pp. 72-81. http://dx.doi.org/10.1016/j.jbusres.2017.11.012
2017, 'Follow for follow: marketing of a start-up company on Instagram' Journal of Small Business and Enterprise Development, vol 24, no. 3, pp. 468-484. http://dx.doi.org/10.1108/JSBED-12-2016-0202
2017, 'Activity participation home and away - examining the spillover theory among families on holiday' Anatolia : An International Journal of Tourism and Hospitality Research, vol 28, no. 2, pp. 209-223. http://dx.doi.org/10.1080/13032917.2017.1311272