Staff Peter Björk

Peter Björk

Title
Professor
Hanken room

238

Department

Marketing (Vaasa)

Languages
Latest publications
Inter-Destination development and marketing, barriers to overcome for a more sustainable coastal and marine tourism
2023,
The role of the entrepreneurial competencies of Finnish SMEs for innovation performance: The Resource-Based View (RBV) theory
2023,Administrative Sciences,
Antecedents and outcomes of memorable wildlife tourism experiences
2023,Journal of Ecotourism,
The impact of cruise ship dinescape on travellers’ behaviour
2023,Consumer Behavior in Tourism and Hospitality,vol. 18,no. 2,pp. 174-190.
Towards a better understanding of value co-destruction in the post-COVID era
2023,
Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia
2023,Administrative Sciences,
Export performance and international resources and capabilities
2023,Review of International Business and Strategy,
The mediating role of investment image in the effect of country image on investment intention
2023,Review of International Business and Strategy,vol. 33,no. 3,pp. 493-516.
Antecedents and outcomes of memorable volunteer tourism experiences
2023,Journal of Hospitality and Tourism Insights,
Inter-destination development - good intentions, but no! Case Kvarken destinations
2023,