Irina Neganova

LinkedIn profile

Hi, I am Irina. I am a doctoral student at Marketing Department. From 2020 I study remotely from Malta where I live with my family. Here is my short bio: I was born in 1981 in Ekaterinburg, Russia. I completed my bachelor's degree in Management and Public Administration at Ural Academy of Public Administration in June 2003. Then in 2006 I got my postgraduate degree in Marketing at Ural State University of Economics (USUE). Later I became an Associate Professor at the Department of Marketing and International Management at USUE and for some years I was teaching various marketing disciplines and conducting research in Russia and abroad. In 2013 I was accepted as a full-time doctoral student at Hanken School of Economics, Department of Marketing, Helsinki. Since I started my career in academia in 2003, I participated in multiple conferences, seminars, and workshops, and published numerous conference papers, a monograph, two book chapters, and some academic articles. In 2022 I got MicroMasters degree in Digital Transformation Leadership at Boston University. The research topic of my doctoral thesis now at Hanken School of Economics is "Digital platforms' integration and stakeholder engagement in value co-creation: the case of small business". I am passionate about content creation and stakeholder management in social media platforms, especially in the context of micro- and small businesses. My most relevant knowledge and skills are related to digital transformation leadership, project management, social media marketing, content management.