Staff Robert Ciuchita

Robert Ciuchita

Title
Assistant Professor (tenure track)
Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Maastricht University, Netherlands, 2016

23115 Digital Marketing, Hki( - )
Latest publications
Maria Holmlund-Rytkönen, Robert Ciuchita, Annika Ravald, Yves Van Vaerenbergh, Panagiotis Sarantopoulos, Francisco Villarroel-Ordenes, Mohamed Zaki2020,'Customer Experience Management in the Age of Big Data Analytics: A Strategic Framework',Journal of Business Research,https://doi.org/10.1016/j.jbusres.2020.01.022
Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder2019,'“Deal with it”: How coping with e-service innovation affects the customer experience',Journal of Business Research,vol. 103,no. October,pp. 130-141.https://doi.org/10.1016/j.jbusres.2019.05.036
Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder, Martin Wetzels2019,'Drivers of Continuous Usage',pp. 135-158.https://doi.org/10.4324/9781351174466
Robert Ciuchita, Maria Holmlund-Rytkönen, Annika Ravald, Panagiotis Sarantopoulos, Yves Van Vaerenbergh, Francisco Villarroel-Ordenes, Mohamed Zaki2019,'A Strategic Framework for Understanding and Managing Customer Experience Feedback',
Robert Ciuchita, ALEXANDER P. HENKEL, JOHANNES BOEGERSHAUSEN, Gaby Odekerken-Schröder2017,'Storm after the Quiet',Journal of the Association for Consumer Research,vol. 2,no. 1,pp. 26-47.https://doi.org/10.1086/690463
Robert Ciuchita, ALEXANDER P. HENKEL, JOHANNES BOEGERSHAUSEN, Gaby Odekerken-Schröder2016,'Unheard Consumers',vol. 27,pp. 8-9.
Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder2016,'Stress Out and Carry On',vol. 27,pp. 63-64.
Robert Ciuchita, Sabine Moeller, Dominik Mahr, Gaby Odekerken-Schröder, Martin Fassnacht2013,'Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles',Journal of Service Research,vol. 16,no. 4,pp. 471-487.https://doi.org/10.1177/1094670513480851