Kristina Heinonen

Kristina Heinonen

Title: 
Professor i tjänste- och relationsmarknadsföring
Title: 
Professor
Mobile phone: 
+358 40 352 1436
Hanken phone: 
436
Hanken room: 
F 2.22
E-mail: 
kristina.heinonen@hanken.fi
Postal address: 
PB 479
00101
Helsingfors
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Forskningsområden:
  • 512 Företagsekonomi
Education

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2004

Utbildning

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 2004

CURRENT POSITION

Professor Of Service And Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)
Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – present)
Adjunct Professor (Docent) Of Marketing, specifically customer-centric service marketing University of Tampere (December 2013)

 PREVIOUS ACADEMIC EXPERIENCE 

Hanken Foundation Assistant Professor (tenure track), Department of Marketing, Hanken School of Economics, Helsinki, Finland (2007-2014)
Assistant Professor, Department Of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2005-2006)
Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)
Doctoral Candidate, Department of Marketing and Corporate Geography and FCSRM Finnish Centre for Service and Relationship Management graduate school, Swedish School of Economics and Business Administration, Helsinki, Finland (2001-2004)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2000)
Assistant, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)

Research areas: service and customer relationships, online communities, technology infusion in service, customer-dominant logic, marketing communication

Google scholar

LinkedIn

Academia.edu     

ResearchGate

 ORCID 0000-0002-3177-4776

 SCOPUS Author ID 14053778900

Twitter @KEH75

Publications

Johanna Gummerus, Michaela Marie-Louise Lipkin, Apramey Dube, Kristina Heinonen 2019, 'Technology in use - characterizing customer self-service devices (SSDS)' Journal of Services Marketing, vol 33, no. 1, pp. 44-56. https://doi.org/10.1108/JSM-10-2018-0292
Karl-Jacob Mickelsson, Joep Van Haren, Roland Wenmeckers, Jos Lemmink, Kristina Heinonen 2018, 'Brand Publicity and Consumer Sentiment in Online Reviews' pp. 281-286.
Jos Lemmink, Iva Franzelova, Maria Sääksjärvi, Kristina Heinonen 2018, 'Customer-dominant logic and the need for exploring app usage in different customer contexts' Journal of Indian Business Research, vol 11, no. 1, pp. 50-59. https://doi.org/10.1108/JIBR-05-2018-0137