Staff Kristina Heinonen

Kristina Heinonen

Title
Professor
Mobile phone

+358 40 352 1436

Hanken room

F 2.22

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2004

CURRENT POSITION
Professor of Service and Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)
Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – present)
Adjunct Professor (Docent) of Marketing, specifically customer-centric service marketing University of Tampere (December 2013)
 PREVIOUS ACADEMIC EXPERIENCE 
Hanken Foundation Assistant Professor (tenure track), Department of Marketing, Hanken School of Economics, Helsinki, Finland (2007-2014)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2005-2006)
Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)
Doctoral Candidate, Department of Marketing and Corporate Geography and FCSRM Finnish Centre for Service and Relationship Management graduate school, Swedish School of Economics and Business Administration, Helsinki, Finland (2001-2004)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2000)
Assistant, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)
Research areas: service management, customer relationships, digital disruption, business transformation, customer-dominant logic, marketing communication
Google scholar
LinkedIn
Academia.edu     
ResearchGate
 ORCID 0000-0002-3177-4776
 SCOPUS Author ID 14053778900
Twitter @KEH75

Selected publications
Kristina Heinonen, Werner Kunz, Lerzan Aksoy, Yakov Bart, Sertan Kabadayi, Francisco Villaroel Ordenes, Marianna Sigala, David Diaz, Babis Theodoulidis2017,'Customer engagement in a Big Data world',Journal of Services Marketing,vol. 31,no. 2,pp. 161-171.https://doi.org/10.1108/JSM-10-2016-0352
Kristina Heinonen, Anders Gustafsson, Claes Högström, Zoe Radnor, Margareta Friman, Elina Jaakkola, Cristina Mele2016,'Developing service research - paving the way to transdisciplinary research',Journal of Service Management,vol. 27,no. 1,pp. 9-20.https://doi.org/10.1108/JOSM-03-2015-0098
Kristina Heinonen, Tore Strandvik2015,'Customer-dominant logic: foundations and implications',Journal of Services Marketing,vol. 29,no. 6/7,pp. 472-484.https://doi.org/10.1108/JSM-02-2015-0096
Gustav Medberg, Kristina Heinonen2014,'Invisible value formation: a netnography in retail banking',International Journal of Bank Marketing,vol. 32,no. 6,pp. 590-607.https://doi.org/10.1108/IJBM-03-2014-0041
Kristina Heinonen2014,'Multiple perspectives on customer relationships',International Journal of Bank Marketing,vol. 32,no. 6,pp. 450-456.https://doi.org/10.1108/IJBM-06-2014-0086