Jenni Sipilä

Dr. Jenni Sipilä (D.Sc., Economics and Business Administration) is an Associate Professor of Sustainability and Business Administration at the Department of Marketing at Hanken School of Economics. Her research focuses on sustainable consumption and sustainability communication and has appeared in journals such as Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Business Research, and Psychology & Marketing.

Before joining Hanken, she has worked at LUT Business School (Finland) and University of Mannheim (Germany), and in 2016 she was a visiting scholar at Stanford University/SCANCOR (USA). She also holds the Title of Docent (Marketing, Specifically Consumer Behavior) at the University of Turku.

Dr. Jenni Sipilä has received prestigious funding and awards for her research, such as a three-year project funding from the Research Council of Finland (2021-2024) and a Best Paper in Track Award at the American Marketing Association Conference (2019). Her doctoral dissertation “The many faces of ambivalence in the decision-making process” (2017) was also awarded for its excellence.

Dr. Jenni Sipilä is an experienced teacher and thesis supervisor on bachelor, master, and doctoral levels as well as MBA programs. In her teaching and supervision, she has focused on topics related to consumer behavior, sustainable business, and research methods.

Besides her academic research and teaching, Dr. Jenni Sipilä is passionate about societal impact and practical relevance. Thus, she serves as a board member, has appeared regularly in the Finnish media, and gives invited talks at various events.