Sonja Sarasvuo

I am an Assistant Professor in Marketing at the Department of Marketing and the Centre for Relationship Marketing and Service Management at Hanken. My research focuses on brand management, business-to-business marketing and corporate sustainability, and my research has appeared in various scientific journals including the Journal of Business Research, Industrial Marketing Management, Journal of Brand Management and the Journal of Product & Brand Management.

Besides my research, I enjoy teaching and have experience in lecturing on various marketing topics, including marketing strategy, strategic brand development, digital marketing, business sales and research skills. I also supervise theses at both the MSc and BSc level.

My key fields of research include: Brand Management, Business-to-Business Marketing and Corporate Sustainability.