You reach us through:

General inquiries:

P.O. Box 478
(Arkadiankatu 28)
FI-00101 Helsinki

Johanna Gummerus

CERS Director:

CERS on Twitter: @CERS_Hanken
CERS on LinkedIn: CERS Hanken

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CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics, is one of the leading institutions for research within services and a founding member of the Nordic School of thought within Marketing.

Visualisering av stora datamängder, ett flöde av data
Digital data can help companies improve customer experience and achieve greater growth, but the downside includes data breaches, misuse and employee technostress. How can companies responsibly and transparently collect, use and create value from all available digital data? A new research project at Hanken School of Economics wants to find out.
Man and woman shaking hands in a meeting room
Firms with strong improvisational abilities are more likely to learn and succeed when entering new markets, a new study from Hanken School of Economics shows.
Research Sneak Peek
Research Sneak Peek is a concept we at CERS developed at the end of last year, 2023, where we ask our researchers to empty the draws and show what they are currently are working on.
Our professor, Mika Gabrielsson, shared valuable insights into the publishing process at Hanken, emphasizing high-impact journals and using a case published at the Journal of the Academy of Marketing Science as an example.