On this page, there are presented the latest journal articles, authored or co-authored by researchers at CERS.

Polsa, P., Frig, M-M., & Heliskoski, J. H. (2022). Responsible markets and marketing. In Responsible organizing Routledge.

Skålén, P., Cova, B., Gummerus, J., & Sihvonen, A. (2022). Marketing-as-practice: A framework and research agenda for value-creating marketing activityMarketing Theory.

Frösén, J., & Stewart, D. W. (2022). 'Marketing through the eyes of senior management: Insights from Fortune 500 reporting'Journal of Marketing Theory and Practice.

Skålén, P., & Gummerus, J. (2022). 'Conceptualizing Services and Service Innovation: A Practice Theory Study of the Swedish Music Market'Journal of Service Research.

Helkkula, A., & Arnould, E. (2022). Developing and renewing marketing as a scientific discipline through reflexive cocreationAMS Review

Penttinen, V., & Ciuchita, R. (2022). Social media marketing: the opportunities and challenges of paid, owned, and earned media. In A. Hanlon , & T. L. Tuten (Eds.), The SAGE handbook of social media marketing (pp. 247-262). Sage publications. 

Storbacka, E., & Storbacka, K. (2022). Building a Revenue Engine – Scaling Up Sales AutomationNIM Marketing Intelligence Review14(2), 31-35.

Isojärvi, J., Aspara, J., & Movarrei, R. (2022). Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discountsMarketing Letters33(3), 499-521.

Penttinen, V., & Frösén, J. (2022). Shared analytical capabilities in business networksIndustrial Marketing Management106(October), 308-322.

Hosany, S., Sthapit, E., & Björk, P. (2022). Memorable Tourism Experience: A review and Research AgendaPsychology and Marketing39(8), 1467-1486.

Diaz Ruiz, C., & Nilsson, T. (2022). Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies. Journal of Public Policy and Marketing42(1), 18-35. 

Penttinen, V., Ciuchita, R., & Caic, M. (2022). YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video ReviewsJournal of Interactive Marketing57(4), 561-582. 

Helkkula, A., & Arnould, E. (2022). Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logicJournal of Business Research149, 860-868.

Helkkula, A., Arnould, E., & Chen, A. (2022). 'Glocalization in Service Cultures: Tensions in Customers’ Service Expectations and Experiences'Journal of Service Research.

Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C., & Heinonen, K. (2022). 'Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity'Journal of Service Management.

Lipkin, M., & Heinonen, K. (2022). 'Customer ecosystems: exploring how ecosystem actors shape customer experience'. Journal of Services Marketing

Sthapit, E., Björk, P., Piramanayagam, S., & Coudounaris, D. N. (2022). Antecedents and outcomes of memorable halal food experiences of non-Muslim touristsJournal of Islamic Marketing

Tóth, Z., Sklyar, A., Kowalkowski, C., Sörhammar, D., Tronvoll, B., & Wirths, O. (2022). 'Tensions in digital servitization through a paradox lens'Industrial Marketing Management,

Boshoff, C., Adeola, O., Hinson, R. E., & Heinonen, K. (2022). Viewpoint: plotting a way forward for service research in and out of Africa. Journal of Services Marketing36(4), 450-460.

Virtanen, H., & Kock, S. (2022). 'Striking the right balance in tension management: The case of coopetition in small- and medium-sized firms'Journal of Business & Industrial Marketing.

Helkkula, A., Arnould, E., & Chen, A. (2022). Glocalization in Service Cultures: Tensions in Customers’ Service Expectations and ExperiencesJournal of Service Research.

Mickelsson, K-J., Särkikangas, U., Strandvik, T., & Heinonen, K. (2022). User-defined ecosystems in health and social care. Journal of Services Marketing36(9), 41-56.

Sthapit, E., Björk, P., & Coudounaris, D. (2022). Towards a better understanding of memorable wellness tourism experience.International Journal of Spa and Wellness.

Storbacka, K., Nenonen, S., Peters, L. D., & Brodie, R. J. (2022). Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainabilityIndustrial Marketing Management107, A1-A10.

Sthapit, E., Björk, P., Coudounaris, D. N., & Barreto, J. J. (2022). Memorable Halal tourism experience and its effects on place attachment. International Journal of Hospitality & Tourism Administration

Ciuchita, R., Heller, J., Köcher, S., Köcher, S., Leclercq, T., Sidaoui, K., & Stead, S. (2022). 'It is Really Not a Game: An Integrative Review of Gamification for Service Research'Journal of Service Research.

Strandvik, T., Holmlund, M., & Lähteenmäki, I. (2022). Service strategizing – Shaping service in dynamic contexts. In B. Edvardsson, & B. Tronvoll (Eds.), The Palgrave Handbook of Service Management (pp. 151-168). (Palgrave Handbooks). Palgrave Macmillan.

Gallan, A. S., & Helkkula, A. (2022). Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises. AMS Review12(1-2), 85-101.

Sthapit, E., Stone, M. J., & Björk, P. (2022). Sources of Value co-creation, co-destruction and co-recovery at Airbnb in the Context of the COVID-19 Pandemic. International Journal of Hospitality & Tourism Administration.

Heinonen, K. (2022). Characterizing ex situ value: A customer-dominant perspective on value. Journal of Travel Research.

Serada, A., Grym, J. A., & Sihvonen, T. (2022). The Economy of Attention on Blockchain in the Brave Browser. In V. J. E. Manninen, M. K. Niemi, & A. Ridge-Newman (Eds.), Futures of Journalism: Technology-stimulated Evolution in the Audience-News Media Relationship (pp. 49-62). Palgrave Macmillan.

Heinonen, K., & Nicholls, R. (2022). Customer-to-customer interactions in service. In B. Edvardsson, & B. Tronvoll (Eds.), The Palgrave Handbook of Service Management (pp. 629-654). (Palgrave Handbooks). Palgrave Macmillan.

Sthapit, E., Björk, P., & Coudounaris, D. N. (2022). Memorable nature-based tourism experience, place attachment and tourists' environmentally responsible behaviour. Journal of Ecotourism

Sthapit, E., Björk, P., Coudounaris, D. N., & Stone, M. J. (2022). A new conceptual framework for memorable Airbnb experiences: guests’ perspectivesInternational Journal of Culture, Tourism and Hospitality Research16(1), 75-86.

Sthapit, E., Björk, P., & Coudounaris, D. N. (2022). Airbnb: What determines a memorable experience? Consumer Behavior in Tourism and Hospitality17(1), 42-55.

Sore, S., Saunila, M., Ukko, J., & Helkkula, A. (2022). Business-to-Business Value Co-creation: Suppliers’ Perspective of Essential Information Systems CapabilitiesJournal of Creating Value.

Sthapit, E., Björk, P., & Rasoolimanesh, M. (2022). Toward a Better Understanding of Memorable Souvenir Shopping Experiences. International Journal of Hospitality & Tourism Administration.

Diaz Ruiz, C. A. (2022). The Insights Industry: Towards a Performativity Turn in Market Research. International Journal of Market Research64(2), 169-186.

Repo, P., Polsa, P., & Timonen, P. (2022). Finnish Response to the First Wave of COVID-19 Accentuated Persuasion. In C. J. Shultz, II, D. R. Rahtz, & M. J. Sirgy (Eds.), Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic (pp. 181-203). (Community Quality-of-Life and Well-Being). Springer.

Kallio, M., Halme, M., Dehghan Hardoroudi, N., & Aspara, J. (2022). Transparent structured products for retail investorsEuropean Journal of Operational Research302(2), 752-767.

Ciuchita, R., Gummerus, J., Holmlund, M., & Linhart, E. L. (2022). Programmatic advertising in online retailing: Consumer perceptions and future avenues. Journal of Service Management

Lillrank, P., Kahlil, F. G., Bengts, A., Kontunen, P., Chen, A., Kaleva, S., & Torkki, P. (2022). Personalized care with mass production efficiency: integrating care with a virtual care operator. Journal of integrated care (Brighton)30(4), 282-295

      Brax, S. A., Calabrese, A., Levialdi Ghiron, N., Tiburzi, L., & Grönroos, C. (2021). 'Explaining the servitization paradox: a configurational theory and a performance measurement framework'International Journal of Operations and Production Management,

      Movarrei, R., Rezaee Vessal, S., Rezaee Vessal, S., & Aspara, J. (2021). 'The effect of type of company doing home delivery during a pandemic on consumers’ quality perceptions and behavior'International Journal of Physical Distribution & Logistics Management

      Sthapit, E., Björk, P., Coudounaris, D. N., & Stone, M. J. (2021). A new conceptual framework for memorable Airbnb experiences: guests´perspectiveInternational Journal of Culture, Tourism and Hospitality Research.

      Sarasvuo, S. (2021). 'Are we one, or are we many? Diversity in organizational identities versus corporate identities'Journal of Product and Brand Management

      Gummerus, J., Mickelsson, J., Trischler, J., Härkönen, T., & Grönroos, C. (2021). 'ActS - Service Design Based on Human Activity Sets'. Journal of Service Management,

      Rindell, A., & Pinto Santos, F. (2021). 'What makes a corporate heritage brand authentic for consumers? A semiotic approach'Journal of Brand Management,

      Gummerus, J., O'Loughlin, D., Kelleher, C., & Peñaloza, L. (2021). 'Shifting sands: Actor role and identity reconfigurations in service systems'Journal of Business Research,

      Schauman, S., Heinonen, K., & Holmlund, M. (2021). 'Crafting customer insight: What we can learn from the revival of the vinyl record'Business Horizons

      Sarasvuo, S., Rindell, A., & Kovalchuk, M. (2021). 'Toward a conceptual understanding of co-creation in branding'Journal of Business Research,

      Sthapit, E., Björk, P., & Piramanayagam, S. (2021). 'Motivational, emotional and memorable dimensions of non-Muslim tourists' halal food experiences'Journal of Islamic Marketing.

      Kienzler, M., Kowalkowski, C., & Kindström, D. (2021). 'Purchasing professionals and the flat-rate bias: Effects of price premiums, past usage, and relational ties on price plan choice'Journal of Business Research,

      Wittkowski, K., Klein, J. F., Falk, T., Schepers, J. J. L., Aspara, J. & Bergner (2020). 'What gets measured gets done: Can self-tracking technologies enhance advice compliance?', Marketing Theory,

      Sthapit, E., Björk, P., & Jiménez Barreto, J. (2020). 'Negative memorable experience: North American and British Airbnb guests’ perspectives' Tourism Review.

      Helkkula, A., Buoye, A. J., Choi, H., Lee, M. K., Liu, S. Q., & Keiningham, T. L. (2020). 'Parents' burdens of service for children with ASD – implications for service providers'Journal of Service Management,

      Sthapit, E., Björk, P., Jiménez-Barreto, J., & Stone, M. J. (2020). 'Spillover effect, positive emotions and savouring processes: US and British Airbnb guests' perspective'Anatolia : An International Journal of Tourism and Hospitality Research

      Heinonen, K., & Strandvik, T. (2020). 'Reframing service innovation: COVID-19 as a catalyst for imposed service innovation'Journal of Service Management,

      Rahman, A., Björk, P., & Ravald, A. (2020). 'Exploring the effects of service provider’s organizational support and empowerment on employee engagement and well-being'. Cogent Business & Management,

      Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Villarroel Ordenes, F., & Zaki, M. (2020). 'Customer experience management in the age of big data analytics: A strategic framework'. Journal of Business Research,

      Rapaccini, M., Saccani, N., Kowalkowski, C., Paiola, M., & Adrodegari, F. (2020).'Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms'Industrial Marketing Management,

      Virtanen, H., & Norrgrann, A. (2020). 'How Can Interactivity Be Facilitated in a Massive Open Online Course? Lessons from the “Principles of Service Management” Course'Nordic Journal of Business

      Medberg, G., & Grönroos, C. (2020). 'Value-in-use and service quality: do customers see a difference?' Journal of Service Theory and Practice

      Tikkanen, H. O. (2020). 'Characterizing well-being capabilities in services' Journal of Services Marketing,

      Klein, J. F., Zhang, Y., Falk, T., Aspara, J., & Luo, X. (2020). 'Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers’ purchase decisions'Journal of Service Management

      Penttilä, K. R., Ravald, A., Dahl, J., & Björk, P. (2020). 'Managerial sensemaking in a transforming business ecosystem: Conditioning forces, moderating frames, and strategizing options'Industrial Marketing Management,

      Grönroos, C. (2020). 'Viewpoint: service marketing research priorities'Journal of Services Marketing

      Annala, L., Polsa, P., & Kovacs, G. (2019). Changing institutional logics and implications for supply chains: Ethiopian rural water supply. Supply Chain Management: An International Journal

      Sklyar, A., Kowalkowski, C., Tronvoll, B., & Sörhammar, D. (2019). Organizing for digital servitization: A service ecosystem perspectiveJournal of Business Research

      Teeroovengadum, V., Nunkoo, R., Grönroos, C., Kamalanabhan, T. J., & Keshwar Seebaluck, A. (2019). Higher education service quality, student satisfaction and loyalty: Validating the HESQUAL scale and testing an improved structural model. Quality Assurance in Education 

      Aspara, J., & Wittkowski, K. (2019). Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes. Journal of Consumer Research

      Kelleher, C., O'Loughlin, D., Gummerus, J., & Peñaloza, L. (2019). Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems. Journal of Service Research

      Kallio, M., Halme, M., & Aspara, J. (2019). Consumer price effects: Loss aversion in value vs. in demand. Journal of the Operational Research Society.

      Heinonen, K., Campbell, C., & Lord Ferguson, S. (2019). Strategies for creating value through individual and collective customer experiencesBusiness Horizons.


      Sthapit, E., Coudounaris, D. N., & Björk, P. (2019). Extending the memorable tourism experience construct: an investigation of memories of local food experiencesScandinavian Journal of Hospitality and Tourism.

      Sthapit, E., & Björk, P. (2019). Sources of distrust: Airbnb guests' perspectivesTourism Management Perspectives.

      Ciuchita, R., Mahr, D., & Odekerken-Schröder, G. (2019). “Deal with it”: How coping with e-service innovation affects the customer experienceJournal of Business Research.

      Kauppinen-Räisänen, H., Gummerus, J., von Koskull, C., & Christini, H. (2019). The new wave of luxury: The meaning and value of luxury to the contemporary consumer. Qualitative Market Research: An International Journal.

      Gummerus, J., Lipkin, M. M-L., Dube, A., & Heinonen, K. (2019). Technology in use - characterizing customer self-service devices (SSDS)Journal of Services Marketing.

      Aspara, J. (2019). Hallituksilla vahva ote markkina- ja asiakasjohtamisen strategiastaBoardView2019(2), 34-36. 

      Davey, J., & Grönroos, C. (2019). Health service literacy: complementary actor roles for transformative value co-creationJournal of Services Marketing.

      Kunz, W., Heinonen, K., & Lemmink, J. (2019). Future service technologies: is service research on track with business reality? Journal of Services Marketing.

      Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2019). Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? Journal of Marketing.

      Strandvik, T., Heinonen, K., & Vollmer, S. (2019). Revealing business customers’ hidden value formation in service. Journal of Business & Industrial Marketing.

      Liang, X., & Frösén, J. (2019). Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capabilityJournal of Business Research.