Staff Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen

Professor in Marketing
Mobile phone

+358 40 352 1396

Hanken room

F 2.23


Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

Reception 2020 by appointment.



Full professor of marketing October 1, 2008- 


Programme Director at Hanken School of Economics 2018-2020


Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  


Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail

Associate editor, Service Research, Journal of Business Research.



Mental models in business.

Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.

Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.

Consumer buying: Buying behaviour of different products and among different buyer groups.


Google.scholar citation

Hanken's database HARIS containing publications and research activities 


International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).



Selected publications
Tore Strandvik, Maria Holmlund-Rytkönen, Ilkka Lähteenmäki2018,'“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?',Business Horizons,vol. 61,no. 3,pp. 477-486.
Maria Holmlund-Rytkönen, Tore Strandvik, Antti Talonen2018,'Mental models of customer ownership in the executive board',Journal of Co-operative Organization and Management,vol. 6,no. 1,pp. 1-10.
Maria Holmlund-Rytkönen, Elisabeth Brüggen, Jens Hogreve, Sertan Kabadayi, Martin Löfgren2017,'Financial Well-Being: A Conceptualization and Research Agenda',Journal of Business Research,vol. 79,no. October,pp. 228-237.
Maria Holmlund-Rytkönen, Christian Kowalkowski, Sergio Biggemann2016,'Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts',Journal of Business Research,vol. 69,no. 7,pp. 2457-2462.
Maria Holmlund-Rytkönen, Jaana Tähtinen, Annmarie Ryan2016,'How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice',Marketing Theory,vol. 36,no. 2,pp. 250-256.
Maria Holmlund-Rytkönen, Tore Strandvik, Ilkka Lähteenmäki2016,'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change',Journal of Service Theory and Practice2015,vol. 27,no. 1,pp. 219-236.
Tore Strandvik, Maria Holmlund-Rytkönen, Christian Grönroos2014,'The Mental Footprint of Marketing in the Boardroom',Journal of Service Management,vol. 25,no. 2,pp. 241-252.
Tore Strandvik, Maria Holmlund-Rytkönen, Bo Edvardsson2012,'Customer Needing: A Challenge for the Seller Offering',Journal of Business & Industrial Marketing,vol. 27,no. 2,pp. 132-141.
Maria Holmlund-Rytkönen, Tore Strandvik, Bo Edvardsson2008,'Initiation of business relationships in service-dominant settings',Industrial Marketing Management,vol. 37,no. 3,pp. 339-350.
Maria Holmlund-Rytkönen, Sören Kock1996,'Buyer Dominated Relationships in a Supply Chain',International Small Business Journal,vol. 15,no. 1,pp. 26-40.