Maria Holmlund-Rytkönen
Maria Holmlund-Rytkönen
Marketing (Helsinki)
Marknadsföring (Helsingfors)
- 512 Företagsekonomi
- Marknadsföring
Full professor of marketing October 1, 2008-
Programme Director at Hanken School of Economics 2018-2020
Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.
Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi
Mera utförlig information finns på engelska sidorna
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998
Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 1998
Courses 2019-2020
PhD level
62339 Service and Relationship Management
62349 Advancing Skills in Marketing Research
62340 Evolution of Marketing Theory
Associate editor, Service Research, Journal of Business Research.
Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline was December 1, 2018.
Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018.
Mental models in business.
Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.
Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.
Consumer buying: Buying behaviour of different products and among different buyer groups.
Hanken's database HARIS containing publications and research activities
International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.
Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).
Courses 2018-2019
Publications