Staff Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen

Professor in Marketing
Mobile phone

+358 40 352 1396

Hanken room

F 2.23


Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

Reception 2019 by appointment, Arkadia building 2nd floor.

Courses 2019-2020
PhD level
62339 Service and Relationship Management
62349 Advancing Skills in Marketing Research
62340 Evolution of Marketing Theory


Full professor of marketing October 1, 2008- 
Programme Director at Hanken School of Economics 2018-2020
Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  
Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail

Associate editor, Service Research, Journal of Business Research.
Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline was December 1, 2018. 
Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018. 
Mental models in business.
Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.
Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.
Consumer buying: Buying behaviour of different products and among different buyer groups.
Google.scholar citation
Hanken's database HARIS containing publications and research activities 
International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.
Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).

To the research database
Mental models of customer ownership in the executive boardJournal of Co-operative Organization and Managementvol. 6no. 1pp. 1-10DOI:
Buyer Dominated Relationships in a Supply ChainInternational Small Business Journalvol. 15no. 1pp. 26-40DOI: