Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen

Professor i marknadsföring
Professor in Marketing
Mobile phone: 
+358 40 352 1396
Hanken phone: 
Hanken room: 
F 2.23
Postal address: 
PB 479

Marketing (Helsinki)


Marknadsföring (Helsingfors)

  • 512 Företagsekonomi
  • Marknadsföring
Short CV:

Full professor of marketing October 1, 2008- 


Programme Director at Hanken School of Economics 2018-2020


Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  


Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail

Kort CV:


Mera utförlig information finns på engelska sidorna


Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998


Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 1998

Additional Education Information
Reception 2019 by appointment, Arkadia building 2nd floor.



Associate editor, Service Research, Journal of Business Research.

Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline December 1, 2018. Read more here: 

Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018. 



Mental models in business.

Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.

Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.

Consumer buying: Buying behaviour of different products and among different buyer groups.


Google.scholar citation

Hanken's database HARIS containing publications and research activities 


Director of KATAJA Graduate school FCSRM - Finnish Center for Service and Relationship Management

International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management), Services Business. An International Journal



Highlighted publications

Antti Talonen, Maria Holmlund, Tore Strandvik 2018, 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10.
Tore Strandvik, Maria Holmlund, Ilkka Lähteenmäki 2018, '“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?' Business Horizons, vol 61, no. 3, pp. 477-486.
Elisabeth C. Brüggen, Jens Hogreve, Maria Holmlund, Sertan Kabadayi, Martin Löfgren 2017, 'Financial Well-Being: A Conceptualization and Research Agenda' Journal of Business Research, vol 79, no. October, pp. 228-237.
Tore Strandvik, Maria Holmlund, Bo Edvardsson 2012, 'Customer Needing: A Challenge for the Seller Offering' Journal of Business & Industrial Marketing, vol 27, no. 2, pp. 132-141.
Maria Holmlund, Sören Kock 1996, 'Buyer Dominated Relationships in a Supply Chain' International Small Business Journal, vol 15, no. 1, pp. 26-40.