Maria Holmlund-Rytkönen
Title:
Professor i marknadsföring
Title:
Professor in Marketing
Mobile phone:
+358 40 352 1396
Hanken phone:
396
Hanken room:
F 2.23
E-mail:
maria.holmlund-rytkonen@hanken.fi
Postal address:
PB 479
00101
Helsingfors
Maria Holmlund-Rytkönen
Unit/subject:
Marketing (Helsinki)
Enhet/ämne:
Marknadsföring (Helsingfors)
Forskningsområden:
- 512 Företagsekonomi
- Marknadsföring
Short CV:
Full professor of marketing October 1, 2008-
Programme Director at Hanken School of Economics 2018-2020
Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.
Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi
Kort CV:
Mera utförlig information finns på engelska sidorna
Education
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998
Utbildning
Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 1998
Additional Education Information
Reception 2019 by appointment, Arkadia building 2nd floor.
Courses 2018-2019
PhD level
62349 Advancing Skills in Marketing Research
62340 Evolution of Marketing Theory
Associate editor, Service Research, Journal of Business Research.
Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline December 1, 2018. Read more here:
http://emeraldgrouppublishing.com/products/journals/call_for_papers.htm?...
Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018.
CURRENT MAIN RESEARCH PROJECTS
Mental models in business.
Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.
Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.
Consumer buying: Buying behaviour of different products and among different buyer groups.
Hanken's database HARIS containing publications and research activities
Director of KATAJA Graduate school FCSRM - Finnish Center for Service and Relationship Management
International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.
Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management), Services Business. An International Journal
Courses 2018-2019
62349 Advancing Skills in Marketing Research, Hki Advancing Skills in Marketing Research, Hki (3.9.2018 - 8.12.2018)
62349 Advancing Skills in Marketing Research, Hki Advancing Skills in Marketing Research, Hki (21.1.2019 - 11.5.2019)
Highlighted publications
2018, 'Mental models of customer ownership in the executive board' Journal of Co-operative Organization and Management, vol 6, no. 1, pp. 1-10. https://doi.org/10.1016/j.jcom.2018.02.001
2018, '“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?' Business Horizons, vol 61, no. 3, pp. 477-486. https://doi.org/10.1016/j.bushor.2018.01.014
2017, 'Financial Well-Being: A Conceptualization and Research Agenda' Journal of Business Research, vol 79, no. October, pp. 228-237. https://doi.org/10.1016/j.jbusres.2017.03.013
2016, 'How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice' Marketing Theory, vol 36, no. 2, pp. 250-256. https://doi.org/10.1177/1470593115608077
2016, 'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change' Journal of Service Theory and Practice, vol 27, no. 1, pp. 219-236. https://doi.org/10.1108/JSTP-12-2015-0256
2016, 'Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts' Journal of Business Research, vol 69, no. 7, pp. 2457-2462. https://doi.org/10.1016/j.jbusres.2016.02.014
2014, 'The Mental Footprint of Marketing in the Boardroom' Journal of Service Management, vol 25, no. 2, pp. 241-252. https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
2012, 'Customer Needing: A Challenge for the Seller Offering' Journal of Business & Industrial Marketing, vol 27, no. 2, pp. 132-141. https://doi.org/10.1108/08858621211196994
2008, 'Initiation of business relationships in service-dominant settings' Industrial Marketing Management, vol 37, no. 3, pp. 339-350. https://doi.org/10.1016/j.indmarman.2007.07.009
1998, 'Relationships and the Internationalisation of Finnish Small and Medium-Sized Companies' International Small Business Journal, vol 16, no. 4, pp. 46-63. https://doi.org/10.1177/0266242698164003
1997, 'What are Relationships in Business Networks?' Management Decision, vol 5, no. 4, pp. 304-309. https://doi.org/10.1108/00251749710169693
1996, 'Buyer Dominated Relationships in a Supply Chain' International Small Business Journal, vol 15, no. 1, pp. 26-40. https://doi.org/10.1177/0266242696151002