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Staff Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen

Title
Professor in Marketing
Mobile phone

+358 40 352 1396

Hanken room

F 2.23

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

 
Reception 2019 by appointment, Arkadia building 2nd floor.
 

Courses 2019-2020
PhD level
62339 Service and Relationship Management
62349 Advancing Skills in Marketing Research
62340 Evolution of Marketing Theory
 

 

Full professor of marketing October 1, 2008- 
 
Programme Director at Hanken School of Economics 2018-2020
 
Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  
 
Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi

Associate editor, Service Research, Journal of Business Research.
Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline was December 1, 2018. 
Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018. 
 
CURRENT MAIN RESEARCH PROJECTS
Mental models in business.
Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.
Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.
Consumer buying: Buying behaviour of different products and among different buyer groups.
 
Google.scholar citation
Hanken's database HARIS containing publications and research activities 
 
International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.
Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).
 
 

To the research database

Courses

“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?Business Horizonsvol. 61no. 3pp. 477-486DOI: https://doi.org/10.1016/j.bushor.2018.01.014
Mental models of customer ownership in the executive boardJournal of Co-operative Organization and Managementvol. 6no. 1pp. 1-10DOI: https://doi.org/10.1016/j.jcom.2018.02.001
Financial Well-Being: A Conceptualization and Research AgendaJournal of Business Researchvol. 79no. Octoberpp. 228-237DOI: https://doi.org/10.1016/j.jbusres.2017.03.013
Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business ChangeJournal of Service Theory and Practice2015vol. 27no. 1pp. 219-236DOI: https://doi.org/10.1108/JSTP-12-2015-0256 https://helda.helsinki.fi/dhanken//bitstream/123456789/168449/1/JSTP_SensemakingBanking_OwnVersionMay2016.pdf
Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service ContextsJournal of Business Researchvol. 69no. 7pp. 2457-2462DOI: https://doi.org/10.1016/j.jbusres.2016.02.014 https://haris.hanken.fi/ws/files/6510570/Holmlund_et_al._2016_Journal_of_Business_Research_postprint.pdf
The Mental Footprint of Marketing in the BoardroomJournal of Service Managementvol. 25no. 2pp. 241-252DOI: https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf https://helda.helsinki.fi/dhanken//bitstream/10138/154181/1/Mental_footprint_of_marketing2014_Own_copy.pdf
Customer Needing: A Challenge for the Seller OfferingJournal of Business & Industrial Marketingvol. 27no. 2pp. 132-141DOI: https://doi.org/10.1108/08858621211196994 https://helda.helsinki.fi/dhanken//bitstream/10138/37178/2/TSMHBE_JBIM2012.pdf
Initiation of business relationships in service-dominant settingsIndustrial Marketing Managementvol. 37no. 3pp. 339-350DOI: https://doi.org/10.1016/j.indmarman.2007.07.009 https://helda.helsinki.fi/dhanken//bitstream/123456789/169562/1/BEMHTSRelainitIMMFinalAfterLanguageCheck.pdf
How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development PracticeMarketing Theoryvol. 36no. 2pp. 250-256DOI: https://doi.org/10.1177/1470593115608077 https://helda.helsinki.fi/dhanken//bitstream/10138/163217/1/T_htinen_MarketingTheory2016PersonalVersion.pdf
Buyer Dominated Relationships in a Supply ChainInternational Small Business Journalvol. 15no. 1pp. 26-40DOI: https://doi.org/10.1177/0266242696151002