Personer Maria Holmlund-Rytkönen

Maria Holmlund-Rytkönen

Title

Professor i marknadsföring

Mobile phone

+358 40 352 1396

Hanken room

F 2.23

Department

Marknadsföring (Helsingfors)

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 1998

 

Mera utförlig information finns på engelska sidorna

Valda publikationer
Tore Strandvik, Maria Holmlund-Rytkönen, Ilkka Lähteenmäki2018,'“One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?',Business Horizons,vol. 61,no. 3,pp. 477-486.https://doi.org/10.1016/j.bushor.2018.01.014
Maria Holmlund-Rytkönen, Tore Strandvik, Antti Talonen2018,'Mental models of customer ownership in the executive board',Journal of Co-operative Organization and Management,vol. 6,no. 1,pp. 1-10.https://doi.org/10.1016/j.jcom.2018.02.001
Maria Holmlund-Rytkönen, Elisabeth Brüggen, Jens Hogreve, Sertan Kabadayi, Martin Löfgren2017,'Financial Well-Being: A Conceptualization and Research Agenda',Journal of Business Research,vol. 79,no. October,pp. 228-237.https://doi.org/10.1016/j.jbusres.2017.03.013
Maria Holmlund-Rytkönen, Christian Kowalkowski, Sergio Biggemann2016,'Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts',Journal of Business Research,vol. 69,no. 7,pp. 2457-2462.https://doi.org/10.1016/j.jbusres.2016.02.014
Maria Holmlund-Rytkönen, Jaana Tähtinen, Annmarie Ryan2016,'How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice',Marketing Theory,vol. 36,no. 2,pp. 250-256.https://doi.org/10.1177/1470593115608077
Maria Holmlund-Rytkönen, Tore Strandvik, Ilkka Lähteenmäki2016,'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change',Journal of Service Theory and Practice2015,vol. 27,no. 1,pp. 219-236.https://doi.org/10.1108/JSTP-12-2015-0256
Tore Strandvik, Maria Holmlund-Rytkönen, Christian Grönroos2014,'The Mental Footprint of Marketing in the Boardroom',Journal of Service Management,vol. 25,no. 2,pp. 241-252.https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
Tore Strandvik, Maria Holmlund-Rytkönen, Bo Edvardsson2012,'Customer Needing: A Challenge for the Seller Offering',Journal of Business & Industrial Marketing,vol. 27,no. 2,pp. 132-141.https://doi.org/10.1108/08858621211196994
Maria Holmlund-Rytkönen, Tore Strandvik, Bo Edvardsson2008,'Initiation of business relationships in service-dominant settings',Industrial Marketing Management,vol. 37,no. 3,pp. 339-350.https://doi.org/10.1016/j.indmarman.2007.07.009
Maria Holmlund-Rytkönen, Sören Kock1996,'Buyer Dominated Relationships in a Supply Chain',International Small Business Journal,vol. 15,no. 1,pp. 26-40.https://doi.org/10.1177/0266242696151002