Maria Holmlund-Rytkönen

Maria Holmlund(-Rytkönen) is since 2008 a Professor of Marketing, Hanken School of Economics.

My research interests are, broadly speaking, service and customer-oriented business innovation and, more specifically, managerial sensemaking and topics related to the dynamics of customers, business relationships, and markets. Topics that interest me are of relevance to both theoretical knowledge development and business practice. My research has been published in over 60 scholarly papers and appeared in highly regarded academic journals such as the Journal of Business Research, Industrial Marketing Management, Journal of Service Management, Marketing Theory, Journal of Cleaner Production, and Journal of Business and Industrial Marketing. Since 2016, I serve as an Associate Editor (Service Research) for the Journal of Business Research and am on the editorial boards of many core international service and business-to-business journals.

My experience in teaching comes from having taught learners on all levels in a variety of marketing topics, for example, business-to-business marketing, service marketing, and research methods. I have in addition supervised bachelor’s, master’s theses, EMBA final projects, and many doctoral students from start to complete Ph.D. dissertations.

At Hanken, in parallel, I served as the Head of the Department entailing the subjects marketing as well as supply chain management and social responsibility, and as the head of marketing subject 2012-2015 and 2010-2012. More recently, as the Program Director 2018-2021 and as Dean, Programmes and Quality Assurance, until July 2023, I contributed to Hanken and its program portfolio development and international and national accreditations in particular the Assurance of Learning (AoL).

I have research-related experience as a project manager, researcher, and assessor of research projects with university-external funding. For example, since 2022 I serve as a research committee member of Handelsbankens stiftelser Jan Wallander's and Tom Hedelius' foundation as well as Tore Browald's foundation which annually grant more than 20 million euros to research in Sweden. I am frequently invited to assess education programs and doctoral theses and applicants to academic positions and awards.

Additional information:

LinkedIn

Open Researcher and Contributor ID (ORCID)

Scholar.google.com

ResearchGate

Hanken Haris

Academia