Staff
Anu Helkkula
Anu Helkkula
Education
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2010
Publications
Selected publications
2014,'Am I worth it? Gifting myself with luxury',Journal of Fashion Marketing and Management,vol. 18,no. 2,pp. 112-132.https://doi.org/10.1108/JFMM-04-2013-0062
2012,'Practices and experiences: challenges and opportunities for value research',Journal of Service Management,vol. 23,no. 4,pp. 554-570.https://doi.org/10.1108/09564231211260413
2012,'Characterizing Value as an Experience – Implications for Researchers and Managers',Journal of Service Research,vol. 15,no. 1,pp. 59-75.https://doi.org/10.1177/1094670511426897
2011,'Characterising the concept of service experience',Journal of Service Management,vol. 22,no. 3,pp. 367-389.https://doi.org/10.1108/09564231111136872
2010,'Narratives and Metaphors in Service Development',Qualitative Market Research,vol. 13,no. 4,pp. 354-371.
2010,'How Do Customers and Pharmacists Experience Generic Substitution?',International Journal of Pharmaceutical and Healthcare Marketing,vol. 4,no. 4,pp. 375-395.https://doi.org/10.1108/17506121011095218
2010,'Circularity of Customer Service Experience and Customer Perceived Value',Journal of Customer Behavior,vol. 9,no. 1,pp. 37-53.https://doi.org/10.1362/147539210X497611