Staff
Anu Helkkula
Anu Helkkula
Education
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2010
Publications
Am I worth it? Gifting myself with luxuryJournal of Fashion Marketing and Managementvol. 18no. 2pp. 112-132DOI: https://doi.org/10.1108/JFMM-04-2013-0062 https://helda.helsinki.fi/dhanken//bitstream/10138/44992/2/Kauppinen_Ra_isa_nen_et_al._2014_Am_I_worth_it.pdf
SERVSIG 2012: Innovative Service PerspectivesManaging Service Qualityvol. 23no. 4https://helda.helsinki.fi/dhanken//bitstream/10138/42524/2/Heinonen_Helkkula_Holmlund_2013_SERVSIG_2012_Innovative_Service_Perspectives_MSQ.pdf, http://www.emeraldinsight.com/journals.htm?issn=0960-4529&volume=23&issue=4&articleid=17091006&show=html
Practices and experiences: challenges and opportunities for value researchJournal of Service Managementvol. 23no. 4pp. 554-570DOI: https://doi.org/10.1108/09564231211260413 https://helda.helsinki.fi/dhanken//bitstream/10138/37408/2/Helkkula_Kelleher_Pihlstrom_JOSM_2012_Practices_and_Experiences_Challenges_and_opportunities_for_value_research.pdf
Characterizing Value as an Experience – Implications for Researchers and ManagersJournal of Service Researchvol. 15no. 1pp. 59-75DOI: https://doi.org/10.1177/1094670511426897 https://helda.helsinki.fi/dhanken//bitstream/10138/37233/2/Helkkkula_Kelleher_Pihlstrom_Characterizing_Value_as_an_Experience_JSR_2012.pdf
Characterising the concept of service experienceJournal of Service Managementvol. 22no. 3pp. 367-389DOI: https://doi.org/10.1108/09564231111136872
How Do Customers and Pharmacists Experience Generic Substitution?International Journal of Pharmaceutical and Healthcare Marketingvol. 4no. 4pp. 375-395DOI: https://doi.org/10.1108/17506121011095218 https://helda.helsinki.fi/dhanken//bitstream/10138/37227/2/Gill_Helkkula_Cobelli_White_2010.pdf
Circularity of Customer Service Experience and Customer Perceived ValueJournal of Customer Behaviorvol. 9no. 1pp. 37-53DOI: https://doi.org/10.1362/147539210X497611
Narratives and Metaphors in Service DevelopmentQualitative Market Researchvol. 13no. 4pp. 354-371https://helda.helsinki.fi/dhanken//bitstream/10138/37228/2/Helkkula_Pihlstrom_2010_Narratives_and_metaphors_in_service_development.pdf