Staff Anu Helkkula

Anu Helkkula

PhD Programme Manager
Mobile phone

+358 40 352 1347

Hanken room

F 2.12


Teaching Support and Curriculum Management (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2010

Selected publications
Hannele Kauppinen-Räisänen, Johanna Gummerus, Catharina Koskull von, Åke Finne, Anu Helkkula, Christian Kowalkowski, Anne Rindell2014,'Am I worth it? Gifting myself with luxury',Journal of Fashion Marketing and Management,vol. 18,no. 2,pp. 112-132.
Kristina Heinonen, Anu Helkkula, Maria Holmlund-Rytkönen2013,'SERVSIG 2012: Innovative Service Perspectives',Managing Service Quality,vol. 23,no. 4,,
Anu Helkkula, Minna Hannele Pura, Carol Kelleher2012,'Practices and experiences: challenges and opportunities for value research',Journal of Service Management,vol. 23,no. 4,pp. 554-570.
Anu Helkkula, Minna Hannele Pura, Carol Kelleher2012,'Characterizing Value as an Experience – Implications for Researchers and Managers',Journal of Service Research,vol. 15,no. 1,pp. 59-75.
Anu Helkkula2011,'Characterising the concept of service experience',Journal of Service Management,vol. 22,no. 3,pp. 367-389.
Anu Helkkula, Minna Hannele Pura2010,'Narratives and Metaphors in Service Development',Qualitative Market Research,vol. 13,no. 4,pp. 354-371.
Anu Helkkula, Liz Gill, Nicola Cobelli, Lesley White2010,'How Do Customers and Pharmacists Experience Generic Substitution?',International Journal of Pharmaceutical and Healthcare Marketing,vol. 4,no. 4,pp. 375-395.
Anu Helkkula, C. Kelleher2010,'Circularity of Customer Service Experience and Customer Perceived Value',Journal of Customer Behavior,vol. 9,no. 1,pp. 37-53.