Staff Anu Helkkula

Anu Helkkula

Title
Research Funding Specialist
Hanken room

F 2.12

Department

Research Services (Helsinki)

Selected publications
Am I worth it? Gifting myself with luxury
2014,Journal of Fashion Marketing and Management,vol. 18,no. 2,pp. 112-132.
SERVSIG 2012: Innovative Service Perspectives
2013,Managing Service Quality,vol. 23,no. 4,
Practices and experiences: challenges and opportunities for value research
2012,Journal of Service Management,vol. 23,no. 4,pp. 554-570.
Characterizing Value as an Experience – Implications for Researchers and Managers
2012,Journal of Service Research,vol. 15,no. 1,pp. 59-75.
Characterising the concept of service experience
2011,Journal of Service Management,vol. 22,no. 3,pp. 367-389.
Narratives and Metaphors in Service Development
2010,Qualitative Market Research,vol. 13,no. 4,pp. 354-371.
How Do Customers and Pharmacists Experience Generic Substitution?
2010,International Journal of Pharmaceutical and Healthcare Marketing,vol. 4,no. 4,pp. 375-395.
Circularity of Customer Service Experience and Customer Perceived Value
2010,Journal of Customer Behavior,vol. 9,no. 1,pp. 37-53.