Summarization of the "How to publish"-seminar with Prf. Mika Gabrielsson

'Twenty years ago, people were asking how many publications you have; now they ask how many star publications you have. Rather work on a few good ones than many lower-level ones.' - Professor Mika Gabrielsson  

On the 7th of Febuary our Professor Mika Gabrielsson shared insights into the publishing process, emphasizing high-impact journals and using a case published at the Journal of the Academy of Marketing Science as an example. 

Here are some words of wisdom: 

• Match the message of your article with the target audience of the journal.  
• Strive to be the first with your research idea. 
• Network and interact by actively participating in leading conferences within your field.  
• Incorporate the latest theories relevant to your topic. 
• Manage your time effectively; review your research project at least every three months. 
• Pay careful attention to preparing the manuscript. 
• Consider collecting longitudinal data  
• Invest in language checks each time you revise. 
• Take reviewers' comments seriously and use them to improve your work. 
• Explore special issues related to your topic for potential publication opportunities 

A big thank you to Mika for sharing his expertise with all of us at Hanken!