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CERS - Centre for Relationship Marketing and Service Management

CERS is known for its research in the areas of service and relationship management. The centre has some of the most cited business professors in Finland, and it continuously produces innovative frontline research. In 2019, CERS celebrates its 25th anniversary.

All research done at CERS falls under the general theme of how service and customer relationships influence the competitiveness of firms, from both B-to-B and B-to-C perspectives.

CERS works closely with contemporary society and the business world and welcomes also new company partners. Look at our current research projects.

We also welcome enquiries from potential PhD students. Read more!

Seminars, visiting lectures and other events in CERS. Welcome!

Fall 2021

Thu 1.9 at 10.00 Defence of Doctoral Thesis - Arafat Rahman: Whence the well-being of individuals? Organizational roles of a transformative service provider in a healthcare setting. Link to thesis.

Thu 25.8 at 10.00 Defence of Doctoral Thesis - Meri-Maaria Frig: Mediated business sustainability communication for a better world. Link to thesis.


Fall 2020

Thu-Fri 1.-2.10. Doctoral Colloquium in Marketing in Vaasa. Doctoral students, please note the submission deadline 28.08.2020!

Thu 27.8 at 12.00 Defence of Doctoral Thesis - Michalea Lipkin: Exploring customer experiences with smart self-service. A customer ecosystem approach. Link to thesis


Spring 2020

Wed 8.4. at 12.00 Disputation - Marja-Leena Sarvikivi: Reklam och marknadsföringstänkande i Finland. Varuhuset Stockmanns annonsering under 100 år. Place: Online. More info

Mon 30.3. at 12.00 Disputation - Apramey Dube: Service Experience in Customers’ Everyday Contexts. An Investigation of Customers’ Experiences from Using Smartphone Apps. Place: Online. More info

Fri 31.1. at 11.00-12.00 Research seminar: Doctoral candidate Marah Blaurock. Seminar room 2.10.

Wed 15.1. The Doctoral Progress Seminar. Tieteiden talo, Kirkkokatu 6.


Fall 2019

Mon 9.12. at 13.00-14.00 Research seminar: Professor CB Bhattacharya. Arkadia, Auditorium, bottom floor. 

Mon 21.10. at 10.30-11.30 Research seminar: Professor Mary Jo Bitner. Room 2.25.

Thu 19.9. at 10.30-11.30 Seminar: Visions for the future CERS. Arkadia, Auditorium, bottom floor.

Wed 18.9. CERS 25th Anniversary Seminar at the Hanken Main building. Welcome!

Thu 29.8. at 15.00-16.00 Research talk: Fulbright-Hanken Distinguished Chair, Shuili Du. Arkadia, Auditorium, bottom floor.

Spring 2019

Tue 16.4. at 10.00-11.30 Maria Holmlund-Rytkönen: Getting published (in JBR): Five Critical Incidents in the Review Process. F0.22 Auditorium Arkadia.

Mon 28.1. at 16.00 CERS Winter Party ❄️ at the Business Lab (Main building).


Want your event on the list? Please contact CERS Coordinator annamari.huovinen@hanken.fi

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CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics, is one of the leading institutions for research within services and a founding member of the Nordic School of thought within Marketing.

Welcome to our pages!