CERS - Centre for Relationship Marketing and Service Management
All research done at CERS falls under the general theme of how service and customer relationships influence the competitiveness of firms, from both B-to-B and B-to-C perspectives.
CERS works closely with contemporary society and the business world and welcomes also new company partners. Look at our current research projects.
We also welcome enquiries from potential PhD students. Read more!
What happens in CERS?
Seminars, visiting lectures and other events in CERS. Welcome!
Wed 15.1. The Doctoral Progress Seminar. The place to be announced later.
Mon 21.10. at 10.30-11.30 Research seminar: Professor Mary Jo Bitner. Room 2.25.
Thu 19.9. at 10.30-11.30 Seminar: Visions for the future CERS. Arkadia, Auditorium, bottom floor.
Wed 18.9. CERS 25th Anniversary Seminar at the Hanken Main building. Welcome!
Thu 29.8. at 15.00-16.00 Research talk: Fulbright-Hanken Distinguished Chair, Shuili Du. Arkadia, Auditorium, bottom floor.
Tue 16.4. at 10.00-11.30 Maria Holmlund-Rytkönen: Getting published (in JBR): Five Critical Incidents in the Review Process. F0.22 Auditorium Arkadia.
Mon 28.1. at 16.00 CERS Winter Party ❄️ at the Business Lab (Main building).
Want your event on the list? Please contact CERS Coordinator email@example.com
The newest CERS blog entries
"Innovate or die! by Robert Ciuchita (31.10.)
Passion for marketing in everyday life by Valeriia Chernikova (25.9.)
“Size matters” – I will be a millionaire, I have the formula by Peter Björk (20.9.)
New measures for societal impact and media hits are needed by Jaakko Aspara (12.9.)
CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics, is one of the leading institutions for research within services and a founding member of the Nordic School of thought within Marketing.