| 12.06.2018

Annika Ravald: ”It is not about what you study but how you study”

CERS’ research paradigm encourages researchers to think differently.



 Nordin, F., Ravald, A., Möller, K. and Mohr, J.J., 2017. Network management in emergent high-tech business contexts: Critical capabilities and activities. Industrial Marketing Management.Nordin, F. and Ravald, A., 2016. Managing relationship gaps: A practitioner perspective. Journal of Business Research, 69(7), pp.2490-2497.Brozovic, D., Ravald, A. and Nordin, F., 2015. Making sense of service dynamics: the honeybee metaphor. Journal of Services Marketing, 29(6/7), pp.634-644. Back to CERS page