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The Foundation for Economic Education has granted 120 000 EUR to a new research project at the Centre for Relationship Marketing and Service Management (CERS) at Hanken School of Economics. The project explores how Nordic firms can strengthen market-centric capabilities critical for scaling innovations internationally.
How do we create security and meaning when working life changes at a rapid pace? Daniela Pyhäjärvi’s doctoral thesis shows that stories are a powerful tool for managing uncertainty and preserving identity and social structures.