Marketing

Studying Marketing within the Business and Management specialisation in the Hanken Master's Programme will give you a competitive edge in a rapidly advancing world.

Why Marketing?

Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.

In a nutshell

  • 120 credits, 2 years of full-time study
  • Language: English
  • Degree: MSc in Economics and Business Administration
  • Location: Helsinki, Finland

During your studies you will:

  • understand and gather information on customer behaviour in diverse market contexts
  • develop and manage strategies, business models, and product and service development
  • gain customer and market understanding for improved marketing communication

 

Year 1 Fall

  • Strategy and Sustainability
  • Supply Chain Risk and Resilience
  • Transformative Service Strategies: Project Course
  • Service and Customer Strategy
  • Multivariate Data Analysis
  • Social Responsibility Across Business Studies and Introduction to Market Analytics (which together form a Global Competence Module)

Year 1 Spring

  • Strategic Brand Development: Project Course
  • Research Skills
  • Qualitative Research Methods in Business Studies
  • Language course
  • 2 elective marketing courses

Year 2 Fall

  • Research Seminar in Marketing and International Strategy and Sustainability
  • Master's thesis
  • Elective courses

Year 2 Spring

  • Opportunity for exchange studies abroad
  • Master's thesis
  • Elective courses

Graduation in June

Upon Graduation You Will Have

In addition to the goals of the specialisation Business and Management, students in marketing will gain skills in

  1. Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts
  2. Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding

 

Apply now!

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