Courses Advancing Skills in Marketing Research

62349 Advancing Skills in Marketing Research , 4 sp

Doctoral studies
Teaching language
Course description

The course is an integral part of the doctoral research process and thesis writing. Attending research seminars is expected, and this course supports student learning from such presence. In addition to supporting research socialization the course is intended to support analytical and self-reflection skills.
The student agrees on the course content with the examiner before starting. The course can be included as a substance or methodological course in the doctoral programme.
The course is a compulsory course for PhD students admitted 2020 and onwards. It is highly recommended for previously admitted students.

Learning Goal

You have the skills to analyse, present and discuss academic research.

After completing the course, you will be able to
  • discuss and provide constructive feedback on scholarly work
  • independently communicate and present research results orally and in writing
  • self-reflect and assess on your skills as a researcher
Target Group

The course is for doctoral students admitted to the doctoral program in Marketing at Hanken only.


Mandatory presence in seminars and presentations.

Total Student Workload

107 hours divided into
Scheduled (contact) hours: 14 h
Non-scheduled work: 93 h

Recommended Time of Performance

The course can the taken at any time of doctoral studies. 


Reflective diary (including log-book) including:
a) reflective commentaries on each attended seminar, identified key insights, gained knowledge or understanding. A record of attended seminars of 14h (currently for example guest researcher seminars, doctoral colloquiums, doctoral thesis manuscript seminars, doctoral luncheon, national/ international conferences and workshops) and own activity/role in them. Regular attendance and active presence in such seminars are expected.
b) assessment of one of your own presentations and the feedback you received. Agree with your supervisor which presentation to analyse and attach your own presentation material as an appendix to the diary. 
Course grades: pass/fail.

Self-selected support literature is recommended, list to be approved by examiner.