23127

23127 Developing Sustainable Brands - Project Course, 10 cr

Place: 
Helsinki
Type: 
Advanced studies
Kind: 
Course
Teaching language: 
English
Course Description: 

This course aims to create tomorrow’s professionals who will be able to develop strong brands with sustainability and purpose at the core.

The overall aim of the course is to provide students with knowledge and tools about how organizations can build stakeholder relations, develop sustainable brands, and engage in sustainability related questions.

We work with companies identifying and solving sustainability and brand related challenges and opportunities. The course is organized in collaboration with the communications group Miltton and learning takes place through close collaboration between the students and the case organizations, as well as external consultancies that the organizations utilize. Other parties such as NGOs may be included if they are crucial for the project.

The students will draw upon theories on sustainability practices, stakeholder dialogue and brand strategies. Due to the practical orientation, the learning can also extend to other areas, such as risk management, sustainability innovation and business models.

The course can be taken as part of the Study Module in Corporate Responsibility.

The course is intended for marketing and logistics students or those who wish to specialize in branding, sustainability communication practices or on capitalizing on existing sustainability practices with different stakeholder groups.

Learning Goal: 

You have a deeper understanding of the challenges and opportunities related to the development of sustainable brands and stakeholder dialogue related to sustainability question: how to manage the challenges and capitalize on the opportunities. You have the skills to plan and execute a development project.

After completing the course, you will be able to: 
  • understand how the company’s sustainability strategy and branding are interlinked
  • identify, analyze and reflect on sustainability related challenges/issues and opportunities in strategic brand building
  • create, plan, manage and execute a development project towards a sustainable brand and/or its communication
  • improve your ability to work in collaboration with a company
  • more effectively work in projects and carry out team work
  • have improved skills in orally presenting project results
International Learning Experience: 

The course focuses on challenges and questions in developing sustainable brands that can be both national and international.

Pre-requisites: 

You should have basic knowledge about Marketing and Corporate Responsibility.

Total Student Workload: 

267 hours divided into
Scheduled (contact) hours: 34
Non-scheduled work: 233h incl. ca 160 hours group work on case solution (project planning and execution, presentation), 60 hours course key literature reading, analysis and presentation, 13 hours learning diary

Instruction: 

• Lectures and guest lectures
• Planning sessions
• Supervision meetings with academic coach
• Collaboration with case companies and consultancies
• Group work
• Final event (attendance mandatory)

Participation in the introductory lecture is mandatory.

Literature and Course Material: 

Articles according to examiner’s instructions as well as case-specific readings.

Assessment: 

Reading list, Mid-term report, Final Group report, Presentation, Evaluation from the organization of individual team members, Peer evaluation of teammate(s), individual learning diaries.

Limited Number of Participants: 

Due to collaboration with external partner, a maximum of 25 students will be accepted. Admission based on applications prior to course start (course start second week of period). See Moodle for more information.

Recommended Time of Performance: 

1-2 year M.Sc. students

Equivalent Courses: 

Students who have completed the earlier course Developing Sustainable Brands - Project Course (8 ECTS, course code 23092) cannot take this course.

Non-degree studies (Open University, JOO and Contract Studies): 

Quota for Open University: 0
Quota for JOO-students: 3

Additional Information: 

All parts of the course need to be passed in the same academic year.