Courses Developing Sustainable Brands - Project Course

23127 Developing Sustainable Brands - Project Course , 10 sp

Type
Advanced studies
Kind
Course
Teaching language
en
Course description

This course aims to create tomorrow’s professionals who will be able to develop strong brands with sustainability and purpose at the core.
The overall aim of the course is to provide students with knowledge and tools about how organizations can build stakeholder relations, develop sustainable brands, and engage in sustainability related questions.
We work with companies identifying and solving sustainability and brand related challenges and opportunities. The course is organized in collaboration with the communications group Miltton and learning takes place through close collaboration between the students and the case organizations, as well as external consultancies that the organizations utilize. Other parties such as NGOs may be included if they are crucial for the project.
The students will draw upon theories on sustainability practices, stakeholder dialogue and brand strategies. Due to the practical orientation, the learning can also extend to other areas, such as risk management, sustainability innovation and business models.
The course can be taken as part of the Study Module in Corporate Responsibility.
The course is intended for marketing and logistics students or those who wish to specialize in branding, sustainability communication practices or on capitalizing on existing sustainability practices with different stakeholder groups.

Learning Goal

You have a deeper understanding of the challenges and opportunities related to the development of sustainable brands and stakeholder dialogue related to sustainability question: how to manage the challenges and capitalize on the opportunities. You have the skills to plan and execute a development project.

After completing the course, you will be able to
  • understand how the company’s sustainability strategy and branding are interlinked
  • identify, analyze and reflect on sustainability related challenges/issues and opportunities in strategic brand building
  • create, plan, manage and execute a development project towards a sustainable brand and/or its communication
  • work in collaboration with a company
  • more effectively work in projects and carry out team work
  • orally present project results
Additional Information

Not given 2019-2020.

International Learning Experience

The course focuses on challenges and questions in developing sustainable brands that can be both national and international.

Limited Number of Participants

Due to collaboration with external partner, a maximum of 25 students will be accepted. Admission based on applications prior to course start (course start second week of period). See Moodle for more information.

Pre-requisites

Completed bachelor's degree and basic knowledge about Marketing and Corporate Responsibility.

Instruction

• Lectures and guest lectures
• Planning sessions
• Supervision meetings with academic coach
• Collaboration with case companies and consultancies
• Group work
• Final event (attendance mandatory)
Participation in the introductory lecture is mandatory.

Total Student Workload

267 hours divided into
Scheduled (contact) hours: 34 h
Non-scheduled work: 233 h
Non scheduled work:
ca 160 hours group work on case solution (project planning and execution, presentation)
60 hours course key literature reading, analysis and presentation
13 hours learning diary

Recommended Time of Performance

1-2 year M.Sc. students

Assessment

Reading list
Mid-term report
Final Group report
Presentation
Evaluation from the organization of individual team members
Peer evaluation of teammate(s)
Individual learning diaries
(percentages to be added when the course is given)
All parts of the course need to be passed in the same academic year.

Articles according to examiner’s instructions as well as case-specific readings.

Students who have completed the earlier course Developing Sustainable Brands - Project Course (8 ECTS, course code 23092) cannot take this course.

Non-degree studies (Open University, JOO and Contract Studies)

Quota for Open University:
Quota for JOO-students:
(Not given 2019-2020)