Emerald Literati prize to Kristina Heinonen

Emerald Literati prize to Kristina Heinonen

CERS director, Professor Kristina Heinonen has received the Journal of Services 2018 Highly Commended Award.

The prkristina_pris_sommar_18.jpgize was granted for her paper “Customer engagement in a Big Data World”, by Emerald Publishing.


The paper is written by Werner Kunz, Lerzan Aksoy, Yakov Bart, Kristina Heinonen, Sertan Kabadayi, Francisco Villarroel Ordenes, Marianna Sigala, David Diaz, and Babis Theodoulidis, and can be read here.


CERS congratulates Kristina!


The full reference to the article: 

Werner KunzLerzan AksoyYakov BartKristina HeinonenSertan KabadayiFrancisco Villarroel OrdenesMarianna SigalaDavid DiazBabis Theodoulidis, (2017) "Customer engagement in a Big Data world", Journal of Services Marketing, Vol. 31 Issue: 2, pp.161-171, https://doi.org/10.1108/JSM-10-2016-0352


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