CERS - Centre for Relationship Marketing and Service Management

Welcome to the Centre for Relationship Marketing and Service Management at Hanken School of Economics. CERS is one of the leading institutions for research within services, and a founding member of the Nordic School of thought within Marketing.
CERS is known for its research in the areas of service and relationship management. The centre has some of the most cited business professors in Finland, and it continuously produces innovative frontline research. 

All research done at CERS falls under the general theme of how service and customer relationships influence the competitiveness of firms, from both B-to-B and B-to-C perspectives.

CERS works closely with contemporary society and business world, and welcomes also new company partners. Current research projects can be viewed from the menu on the left.

Read here about seminars and events in CERS. Welcome!


Our newest CERS blog entries

There is no such thing as a free lunch by Henrik Virtanen (28.11.2018)

Design thinking for you by Phuong Dao (21.11.2018)

Moving from practice-oriented to academic research: How I became a service researcher by Robert Ciuchita (14.11.2018)