CERS - Centre for Relationship Marketing and Service Management

Welcome to the Centre for Relationship Marketing and Service Management at Hanken School of Economics. CERS is one of the leading institutions for research within services, and a founding member of the Nordic School of thought within Marketing.
CERS is known for its research in the areas of service and relationship management. The centre has some of the most cited business professors in Finland, and it continuously produces innovative frontline research. 

All research done at CERS falls under the general theme of how service and customer relationships influence the competitiveness of firms, from both B-to-B and B-to-C perspectives.

CERS works closely with contemporary society and business world, and welcomes also new company partners. Current research projects can be viewed from the menu on the left.

Read here about seminars and events in CERS. Welcome!


Our newest CERS blog entries:

Love for endangered species: Finnish quality products by Johanna Gummerus (6.2.2018)

Technology is not sufficient for success. Customer-focused business model innovations are desperately needed by Christian Grönroos (30.1.2018)

Rage, rage against the dying of the light by Jori Grym (26.1.2018)