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Sidor (153)
- The Finnish Innovation Index (FII) is a national measure of the perceived innovativeness of companies among Finnish customers.Senast ändrad12.08.2025
- This theme involves exploring/prioritizing the needs and experiences of customers as well as defining, analyzing, and utilizing data about customers and the broader market to leverage marketing strategies. As such, it explores the use of customer data and analytics to inform marketing decisions and managementSenast ändrad20.11.2025
- Food Innovation is one of CERS 'research and development areas. CERS’ focus is on customer-oriented operating models and service strategies in cooperation with the food industry. One of the Food Innovation projects is the Lyftkraft project.
Senast ändrad27.06.2024 - Successful customer experiences are essential for both customer satisfaction and the wellbeing of service personnel.Senast ändrad20.11.2025
Nyheter (137)
- I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.Publiceradtors, 29.06.2023 - 12:56
- The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.
Publiceradons, 03.06.2020 - 13:12 - It is a well-known fact that customer relationships are important for companies. A recent study challenges the current reciprocal view on customer relationships.Publiceradons, 18.10.2017 - 10:52
- In this CERS blog post, Assistant Professor Mekhail Mustak discusses the importance of adopting a Customer Success Management (CSM) approach.Publiceradtors, 29.06.2023 - 12:56
Kalender (10)
- EM Gustav Medberg disputerar i ämnet marknadsföring på avhandlingen "How do customers perceive value-in-use?”.TidPlatsHelsingfors
- ForskningQinglan Huang, doktorand vid institutionen för redovisning och handelsrätt, presenterar sin forskning med titeln: 'Exploring Mandatory Sustainability Reporting in China: Economic Implications and Regulatory Effectiveness'TidPlatsHelsingfors,Online
- DefenceDoctoral student Apramey Dube defends his doctoral thesis in marketing:
¨Service Experience in Customers’ Everyday Contexts. An Investigation of Customers’ Experiences from Using Smartphone Apps¨TidPlatsOnline - ResearchQinglan Huang, doctoral researcher at the department of accounting and commercial law, will present her research titled: 'Exploring Mandatory Sustainability Reporting in China: Economic Implications and Regulatory Effectiveness'TidPlatsHelsinki,Online