The Nordic School of Service is introduced to Japan. While there was previously a Japanese translation of the book, "Service Management and Marketing," which embodies the Nordic School approach, this current publication delves deeper.

Do you want to understand how goods, services, and information move across the globe? Here you’ll get an insight into the minor studies in Supply Chain Management (SCM). You’ll learn about what you’ll study, how the courses are structured, and what opportunities await after graduation.

The winners are two distinguished pioneers of service research branch, Professors Mary Jo Bitner and Stephen Brown from Arizona State University. We wanted to know more about their thoughts of services marketing and academic life!

"The Nordic School: Service Marketing and Management for the Future". Download free and read what is the essence of the Nordic way of service research.