I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.

It is a well-known fact that customer relationships are important for companies. A recent study challenges the current reciprocal view on customer relationships.

The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.

In this CERS blog post, Assistant Professor Mekhail Mustak discusses the importance of adopting a Customer Success Management (CSM) approach.