The Nordic School of Service is introduced to Japan. While there was previously a Japanese translation of the book, "Service Management and Marketing," which embodies the Nordic School approach, this current publication delves deeper.

The Frontiers in Service Conference is the world’s leading annual event for service research. In 2026, the conference will be hosted by the Hanken School of Economics in the heart of Helsinki from June 29 to July 2, bringing together top scholars and thought leaders to explore the future of service.

On this page, we have gathered all of Hanken's professors and their areas of expertise. They will gladly give interviews and comment on current societal phenomena. If you have any questions about our experts, please contact Senior Communications Specialist Marlene Günsberg, tel. +358 40 3521212 or e-mail: marlene.gunsberg@hanken.fi.

Professor (emeritus), Christian Grönroos, is the initiator and first chair of CERS, Centre for Relationship Marketing and Service Management at Hanken School of Economics, one of the first research centres in the service research area. He is also one of the fathers of the school of service marketing and management that internationally has been labelled the Nordic School of Service Thought and is considered one of the leading scholars pioneering modern service marketing research.