Brand activism is becoming increasingly common as companies take a stand on societal issues. However, activism is not without risks. In a new study, researchers have analysed how the plant-based food company Oatly managed the criticism that followed its high-profile milk campaign in Finland.

The marketing team is creating a virtual Advent calendar on Instagram this year! Everyone at Hanken, as well as all friends of Hanken, are welcome to join!

Starting this fall, 12.5 million copies of a preparedness leaflet will be distributed to households in Poland. Parts of the content is built on research conducted at Hanken’s HUMLOG Institute, with Associate Professor Wojciech Piotrowicz contributing as one of the co-authors and editor. The initiative is led by the Polish Ministry of Defence.

The need to shift towards more sustainable dietary patterns by substituting animal products with plant-based alternatives is well-established. However, understanding which consumers are currently eating meat, who is willing to decrease their consumption, and why, remains a critical question.

The marketing team will arrange a virtual Christmas calendar on Instagram this year! Participating in the calendar is open for everyone at Hanken and all friends of Hanken. Join us!

There are upcoming training sessions for the databases Capital IQ, Factset, Orbis, Refinitiv (LSEG) Workspace and WRDS during the weeks 41-42. Check the times and links in the post!

Det kommer skolningar för databaserna Capital IQ, Factset, Orbis, Refinitiv (LSEG) Workspace och WRDS under vecka 41-42. Kolla tiderna och länkarna i posten!

What motivates luxury brands such as Louis Vuitton, Gucci, Balenciaga, and Versace to collaborate with streetwear brands, animated characters, and video games?

According to rough estimates, there are hundreds of millions of human workers globally who work with animals on a daily basis. A new research project will help develop better welfare for animals in work settings. The focus is on human-dog working relations in different organisations, including service-, scent detection-, therapy-, pain- and cancer dogs at work.

CERS was represented in the Academy of Marketing Science (AMS) Annual Conference in Montery, AMA SERVSIGS conference in Glasglow and Frontiers in Boston this summer.

Disinformation on social media is more than facts versus falsehoods or fake news. A new study at Hanken School of Economics shows that spreading disinformation is also an engagement program that encourages consumers to take sides in a culture war.

After many years in the oil industry, Linda Tallberg changed her career and started researching human-animal relations at work. She is often asked the question: what do animals have to do with business?

New research shows that more transparency is needed around where, and how much, surplus food the food industry is generating, so that surplus food can be better utilised.

Empirical case studies and economic analysis of law might be the answer we have been looking for.

Empiriska fallstudier och en ekonomisk analys av juridiken kan vara svaret vi har letat efter.

Enligt ny forskning tenderar den politik som förs i katastroftider att representera de mäktiga samhällsaktörernas intressen snarare än de marginaliserade människor som drabbats värst av en katastrof.

Två bilder av Jyrki Ilva, Nationalbibliotek, visar att Hanken är en av de ledande open access institutionerna i Finland.

Two slides by Jyrki Ilva, the National Library of Finland, indicate that Hanken is one of the leading open access institutions in Finland.

Hanken’s revised strategy sets out the school’s strategic targets for the year 2025.

Hanken's Premium Partner Naava invites Hanken's personnel to join the member club Naava Family. Members of Naava Family are offered tips on how to, for instance, best utilise Naava-products.

Hankens Premium Partner-företag bjuder in Hankens personal till medlemsklubben Naava Family. Medlemmarna i Naava Family får t.ex. tips på hur man bäst använder och utnyttjar Naava-produkterna.

EM och DI Anu Torkkeli disputerar i handelsrätt

Hanken students awarded during the annual donor evening and the Rector’s List awards ceremonies.

Studerande premierades under den årliga stipendiesammankomsten och vid utdelningen av Rector’s List-stipendierna.