2021,European Management Journal,vol. 41,no. 2,pp. 282-291.
2021,Journal of Brand Management,vol. 28,pp. 545-558.
2021,Journal of Business Research,vol. 139,pp. 543-563.
Anne Rindell, PhD, is Associate Professor at HANKEN School of Economics in Helsinki, Finland, and Adjunct Professor at Turku Univercity Business School, Turku, Finland.
She specialises in Corporate Heritage research with a special interest in subjectivist approaches through the concepts of brand images and image heritage. More broadly, her research focuses on branding and service in various contexts and she has been in charge of externally funded research projects within both subjects. Dr. Rindell has published in Journal of Business Research, European Management Journal, Journal of Brand Management, Journal of Product and Brand Management, the Journal of Organizational Change Management, Journal of Fashion Marketing and Management, European Business Review, among others.