Staff Anne Rindell

Anne Rindell

Title
Affiliated Researcher
Hanken room

208 / Arkadia 28

Department

Marketing (Helsinki)

Languages

Latest publications
Implications of a customer perspective on branding in the metaverse
2023,
What makes a corporate heritage brand authentic for consumers? A semiotic approach
2021,Journal of Brand Management,vol. 28,pp. 545-558.
Toward a conceptual understanding of co-creation in branding
2021,Journal of Business Research,vol. 139,pp. 543-563.
To be or not to be corporate heritage oriented? A study of managers’ corporate heritage mindsets
2021,European Management Journal,vol. 41,no. 2,pp. 282-291.
Between outside and inside – Liminality of corporate heritage
2018,
How are Brands Co-created? - A Literature Review
2018,
Analysing authenticity in corporate brand heritage with Peirce's semiotic theory
Anne Rindell, Pinto Santos2018,Marketing Theory,
Corporate brand relationships influence on the initiation of customer relationships in B2B service
2018,pp. 30-31.
The Dynamics Of Corporate Brand Relationships In B2B Service Business
2018,
Corporate image heritage in B2B
2018,