Our research - One step ahead

Doctoral dissertations from the Department of Marketing

2022

• Penttinen, Valeria (2022). Marketing in the Rise of Online Data: Dealing with the Shifts in Firm-Consumer Information Asymmetry
• Tikkanen, Hannu (2022). I Would Walk 10 000 Steps: The Role of Smart Technology Services in Responsibilisation of Consumer Well-Being. 
• Schauman, Sebastian (2022): Meaningfulness and the Significance of Things: An Exploration of Meaningful Consumer-Object Relations
• Sonja, Sarasvuo (2022): Coherence or diversity in corporate identity?: Varying perceptions of the company as sources for corporate branding
• Maria, Sandberg (2022):Sufficiency Transitions : Realizing Consumption Changes for Environmental Sustainability

2021

• Arafat, Rahman (2021): Whence the well-being of individuals?: Organizational roles of a transformative service provider in a healthcare setting 
• Meri-Maaria, Frig (2021): Mediated business sustainability communication for a better world 

2020

• Michaela Lipkin (2020): Exploring Customer Experiences with Smart Self-service: A Customer Ecosystem Approach
• Marja-Leena Sarvikivi (2020): Reklam och marknadsföringstänkande i Finland. Varuhuset Stockmanns annonsering under 100 år.
• Dube, Apramey (2020): Service Experience in Customers’ Everyday Contexts. An Investigation of Customers’ Experiences from Using Smartphone Apps

2018

• Lindeman, Sara (2018): Early-phase market organizing in subsistence settings

2017

• Vuoristo, Lotta (2017): Making Sense of Customer Relationships - a Consumer Perspective
• Solja, Eeva (2017): Let me tell you a story. Consumer responses to company-created brand stories
• Laamanen, Mikko (2017): The Politics of Value Creation

2016

• Medberg, Gustav (2016): How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories

2015

• Virtanen, Henrik (2015): Integrated and Sequential Cooperation between Competitors: A Study of Small and Medium-sized Enterprises in an International Context

2014

• Kedzior, Richard (2014): How Digital Worlds Become Material: An Ethnographic and Netnographic Investigation in Second Life
• Huotari, Kai (2014): Experientializing: how C2C communication becomes part of the service experience
• Liewendahl, Helena (2014): What Motivates Employees to Live up to Value Promises: An Employee Discourse
• Diaz Ruiz, Carlos A. (2014): Market Representations in Action: Foundations for the Performativity of Representations in Marketing
• Hellman, Pia (2014): The Effect of Communicating E-service Benefits on Consumer E-service Adoption
• Kiehelä, Hanna (2014): Dimensionality of the Consumer Perceived Value of Product Colour
• Mickelsson, Jacob (2014): Customer Activity: A Perspective on Service Use

2013 and earlier

• Nyman, Henrich (2013): Service Profitability: An Augmented Customer Lifetime Value Approach
• Holttinen, Heli (2013): Cultural Ideals, Practices and Value Propositions in Consumer Everyday Value Creation
• Arantola-Hattab, Johanna (2013): Family as a customer experiencing co-created service value
• Viio, Paul (2011): Strategic sales process adaptation : relationship orientation of the sales process in a business-to-business context
• Persson, Andreas (2011): Profitable Customer Management: A Study in Retail Banking
• Gummerus, Johanna (2011): Customer Value in E-Service: Conceptual Foundation and Empirical Evidence
• Hellén, Katarina (2010): A Continuation of the Happiness Success Story: Does Happiness Impact Service Quality?
• Helkkula, Anu (2010): Service Experience in an Innovation Context
• Holma, Anne (2009): Adaptation in Triadic Business Relationship Settings
• Steinby,Camilla (2009): Multidimensionality of Actors in Business Networks: The Influence of Social Action in Pharmacy Networks in Finland
• Nenonen, Suvi (2009): Customer Asset Management in Action: Using Customer Portfolios for Allocating Resources Across Business-To-Business Relationships For Improved Shareholder Value
• von Koskull, Katharina (2009): Use of Customer Information: An Ethnography in Service Developent
• Höykinpuro Ritva (2009): Service Firms' Action Upon Negative Incidents in High Touch Services: A Narrative Study
• Holmqvist, Jonas (2009): Language Influence in Services
• Ravald, Annika (2009): Hur Uppkommer Värde för kunden?
• Golik Klanac, Natasa (2008): Customer Value of Website Communication in Business-to-business Relationships
• Pihlström, Minna (2008): Perceived value of mobile service use and its consequences
• Rindell, Anne (2008): Image heritage - The temporal dimension in consumers' corporate image constructions
• Wägar, Karolina (2007): The nature of learning about customers in a customer service setting - a study of frontline contact persons
• Berndtson, Mikael (2007): Informell marknadskommunikation - Teoretisk analys jämte en studie av användningsmöjligheter inom banksektorn
• Rytting, Leif (2006): Visst gör kunden en stor del av jobbet - Referensramar för kunders medverkan vid tillkomsten av konsumenttjänster
• Korkman, Oskar (2006): Customer value formation in practice - A practice-theoretical approach
• Kauppinen, Hannele (2005): Colours as Non-Verbal Signs on Packages.
• Kokko,Teemu (2005): Offering Development in the Restaurant Sector - A Comparison between Customer Perceptions and Management Beliefs
• Finne, Åke (2004): Hur den aktiva kunden konstruerar budskap. Ett synsätt inom relationskommunikation.
• Wendelin, Robert (2004): The nature and change of bonds in industrial business relationships
• Åkerlund, Helena (2004): Fading customer relationships
• Leino, Mirel (2004): Value creation in professional services - propositions for understanding financial value from the customer perspective
• Heinonen, Kristina (2004): Time and location as customer perceived value drivers
• Nordman, Christina (2004): Understanding customer loyalty and disloyalty - The effect of loyalty-supporting and -repressing factors
• Ballantyne, David (2004): A relationship mediated theory of internal marketing
• Sääksjärvi, Maria (2004): Consumer Evaluation of Hybrid Innovations
• Owusu, Richard A. (2003): Collective Network Capability in International Project Business Networks - A Case Study of the Business Network for the Ashanti Electrification Project in Ghana
• Arantola, Heli (2002): Relationship Drivers in Provider - Consumer Relationships, Empirical Studies of Customer Loyalty Programs
• Polsa, Pia (2002): Power and Distribution Network Structure in the People's Republic of China - The Case of an Inland City in Transition
• Lindberg-Repo, Kirsti (2001): Customer Relationship Communication - Analysing Communication from a Value Generating Perspective
• Voima, Päivi (2001): Negative Internal Critical-Incident Processes - Windows on Relationship Change
• Kinnunen, Ritva (2001): Creating and testing of service ideas and service production concepts
• Roos, Inger (1999): Switching Paths in Customer Relationships
• Leminen, Seppo (1999): Gaps in Buyer-Seller Relationships. Case Studies in the Telecommunication Industry.
• Ojasalo, Jukka (1999): Quality Dynamics in Professional Services
• Ojasalo, Katri (1999): Conceptualizing Productivity in Services
• Stenbacka, Caroline (1998): Brand Visibility - en referensram för marknadskommunikation med ett relationsmarknadsföringsperspek-tiv. Brand Visibility - A Frame of Reference for Marketing Communications with a Relationship Marketing Perspective. English Summary.
• Rosenbröijer, Carl-Johan (1998): Capability Development in Business Networks. A Study of Distribution
  in the Fine Paper Sector in the United Kingdom.
• Holmlund, Maria (1997): Perceived Quality in Business Relationships.
• Liljander, Veronica(1995): Comparison Standards in Perceived Service Quality.
• Strandvik, Tore (1994): Tolerance Zones in Perceived Service Quality
• Storbacka, Kaj (1994): The Nature of Customer Relationship Profitability - Analysis of Relationships and Customer Bases in Retail Banking.