Our research - One step ahead

The research tradition at CERS encourages and supports a questioning and problematizing approach, which is not limited to existing conceptualisations and norms.

The goal is to publish research that is not simply new but also provides alternative perspectives and alters researchers' thinking and doing.

Our research is focused on service business and philosophy within it the four focus areas, also shown in the figure below:

cers diagram

1. customers and relations

  • (e.g., customer experience and value formation)

2. marketing logics and strategizing

3. business, markets and societal dynamics

4. marketing effectiveness and profitability

Our roots and our theoretical lens is in service, which is in the centre of our focus.

Below you can familiarize yourself with some of our research projects, and short video presentations.

Feel free to contact us at cers[at]hanken.fi, in case you are interested in any of our publications. A complete list of CERS publications can be found in HARIS (Hanken Research Information System). Hanken's own publications can be downloaded from the Library or DHanken.

Doctoral dissertations from the Department of Marketing









2013 and earlier

2023, 'Putting the “service” into B2B marketing', Journal of Business and Industrial Marketing, vol. 38, no. 2, pp. 272-289. https://doi.org/10.1108/JBIM-02-2022-0085
2022, 'Customer ecosystems', Journal of Services Marketing, vol. 36, no. 9, pp. 1-17. https://doi.org/10.1108/JSM-03-2021-0080
2022, 'Family business, servitization, and performance', Technological Forecasting and Social Change, vol. 185, https://doi.org/10.1016/j.techfore.2022.122053
2022, 'User-defined ecosystems in health and social care', Journal of Services Marketing, vol. 36, no. 9, pp. 41-56. https://doi.org/10.1108/JSM-03-2021-0090